BIZ TODAY REPORT
DUBAI: As part of its global initiative to empower 5 million women by 2020 through the power of its brands; Unilever partnered with B4U Plus to produce a thirteen-week mini-series ‘Omo Achievers Kitchen’ – featuring UAE women entrepreneurs.
UAE ranks 19 on the Global Entrepreneurial Index among 137 countries. According to statistics, close to 10% of start-up founders are women. To foster womenpreneurship, the show featured a 30-minute episode in conversation with women entrepreneurs, where they shared their stories of struggle and offered advice to women on how to have a work-life balance, while simultaneously preparing their own family favourite recipes. The show received a positive response among B4U’s 8 million viewers.
Sarah Qazi’s – Gulf Home Care Marketing Manager at Unilever said, “When B4U network came to us with the idea, we were sold on the concept since it had not been done before – being able to associate with a show that favored women was a winning interactive concept for us. This region is filled with aspiring women and sometimes an inspiration from another successful woman goes a long way.
Zeeshan Sajid Amin – Business head B4U Network ME said, “The mini-series reflected the brands goal and vision to empower women, which is essential to economic and social growth development. The show did extremely well because it made for an inspirational message to women based here in the UAE and we are pleased to be part of this along with Unilever.”
