By Yousra Rehan
DUBAI: Frieha Altaf, the CEO of Catwalk Event Management and Productions is a pioneer in the events and fashion industry of Pakistan. In the past 29 years she has orchestrated over 3000 events for A List Celebrities, Royalty, Business Tycoons and Sporting Heroes across Asia, the Middle East, Europe and North America.
Owing to her exceptional repertoire, Frieha has been invited to Planners Xtraordinaire, a closed door boutique platform that is the epitome of global event management – a forum that allows you to network with leading planners from 30 countries, that is to be held this year in the most global city in the world – Dubai.
The globe is aplenty with agencies that curate events but only the crème de la crème of the Celebration world can manage multi-million dollar budgets, collaborate with international chefs and artists and procure impossible to get historical sites as venues.
Of the dozens of panel discussions taking place at the event, Frieha has been invited to Planners Xtraordinaire as a Speaker where will be joined by Teena Barretto, Founder of Teena Barretto Events (Philippines), Kathy Wang, Chief Wedding Planner, Marrigic Wedding (China), Aimee Dunne, Founder of Aimee Dunne Weddings and Events (UK), Peter Kelly, Director at Weddings by Franc (Ireland) and Sofia Crokos, Creative Director of SCE&L (USA) most well-known for planning parties for A list celebrities like Marc Anthony and Robert Downey Jr.
We are extremely proud of Frieha for being able to represent Pakistan on such an international forum, where her pedestal is completely justified for her work over the years. Her forte extends to directing, producing shows, party planning, weddings, as well as celebrity model management and she has hosted regal celebrations globally, from the Royal Albert Hall in London to the United Nations Headquarters in New York.
