PARIS: OMEGA launched an exclusive “Pop-Up Boutique” with a new interactive spirit. At this store, however, there were no watches on sale. In fact, the concept was the first of its kind in the world and has been 100% focused on the brands colorful and diverse selection of NATO straps.
The main window features spectacular moving display of OMEGA NATO straps at the store, Shows you exactly what is on offer. And instead of a door, the boutique provides a digital screen, allowing customers to scroll through the many different options that are available for their watch. Once a customer has made their choice, they can pay via their phone and have their new strap delivered straight to their front door.
Presley Gerber, one of OMEGA’s newest brand ambassadors, was in Paris to open the new NATO boutique. In tribute to his special relationship with OMEGA, he has helped to develop an exclusive “Presley Gerber” NATO strap, which is only available through the NATO boutique. The black denim and leather strap includes a stainless-steel buckle and features the word “Presley” embossed on the underside.
Throughout the six months that the NATO Strap “Pop-Up Boutique” is open, OMEGA will celebrate a range of different brand themes, with alternating displays and products on offer. Some of the straps offered at the launch included the new “Country Flag” collection with 18 individual options. This allowed the customers to buy strap inspired by their favorite places around the world. The “Current Collection” includes many popular styles, such as NATO straps in brown leather and those in striped nylon fabric.
One very unique part of this “Pop-Up Boutique” experience, is the chance to have your NATO strap customized. Straps with leather keepers can be embossed with any name or wording you want (within limit), meaning that you’ll get a one-of-a-kind strap with a personal touch.
The OMEGA Speedmaster Moonwatch Professional Chronograph comes with a 3-year warranty and will be available in AM: PM by Collectibles.
