DUBAI: Procter & Gamble (P&G) won three coveted product innovation honors at the recently held Product of the Year Gulf 2018 finale. The awards, selected by an independent consumer survey of consumers in the Gulf, honor and promote product innovation and quality in the region.
P&G picked up wins for the most innovative products in the fabric softener, laundry detergent and specialty liquid detergent for Downy Concentrate Premium, Ariel Platinum and Tide Abaya with the Essence of Downy respectively.
“We’re delighted to have been recognized by the region’s consumers for our fabric care product innovations,” said Ramy Tarshouby, Fabric Care Marketing Associate Director in the Arabian Peninsula, Procter & Gamble. “We’re committed to improving the lives of consumers and we’re constantly striving to innovate, to deliver more value to our consumers. From our premium Ariel Platinum to Downy Fabric Enhancer till Tide Abaya, three products to clean, protect and enhance the beauty of clothes and to delight consumers’ laundry experience. These recognitions are testament to our belief that we are winning with consumers in this region, and we aim to continue delivering new products that deliver on our brand promise.”
Conducted by market research agency Nielsen, the award involves a GCC and region-wide consumer survey involving face-to-face interviews with 3,500 households on the perception of various new products that have been launched in the GCC market. Industries covered include FMCG, electronics and optical care products. News Desk
