ISTANBUL: I-Life Digital Technology, Middle East and Africa’s fastest growing PC Company, announced signing a partnership with distribution partner Arena Bilgisayar and Hepsiburada, Turkey’s largest e-commerce platform, to enter the Turkish electronics market. After cementing its leadership in the Ultra Slim notebooks, 2 in 1 Detachable Tablets and Convertible Notebooks across Middle East, Africa and CIS region – I-Life will bring its top selling range of products for Turkish consumers by leveraging Arena’s and Hepsiburada’s country-wide network.
i-Life would be launching it top selling range of products ZED AIR – Ultra Slim Notebook, ZED AIR 3 -Slimmest Notebook in its category, ZED PC – Portable All in One PC with Touch and Built in Battery, ZED NOTE 11 – Convertible Laptop in the Turkish market . All the products are attractively priced in the range of and are designed to deliver premium user experience.
I-Life, one of the world’s fastest growing PC companies with presence over 43 countries. I-Life won best ‘Compete Partner for the Year 2017’ award and ‘Business Expansion 2018’ award from Microsoft for innovation, excellence and resilient business growth year-on year. The launch of I-Life’s notebook range opens doors to a market previously closed to Turkish budget conscious consumers.
Commenting on the launch, Deepak Bhatia, Global Director for Sales and Marketing I-Life, said,
“I-Life is happy and proud to launch its international products in Turkey. We bring our flagship ZED Series which is loved by budget-smart consumers across Middle East, Africa and the CIS Region.ZED series notebooks are known for its premium features and affordable prices, like the ZED Air 3 (ultra-slim) notebook is the lightest in its category weighing 1.35 kg only.”
On partnering with Hepsiburada, Mr Bhatia said, “Hepsiburada’s unparalleled reach and service delivery made it a natural choice for our entry strategy in the Turkish market. We are happy to partner with Hepsiburada to bring world-class products. It is our mission to develop innovative products that enhance people’s lives. Our products will address the open space in the affordable computing category, giving customer wider options, in Turkey.”
Serkan Celik CEO – Arena Bilgisayar said, “We are delighted to to partner with I-Life to launch and distribute its range of Laptops and PC’s in the Turkish Market. We are confident that I-Life’s product proposition coupled with Arena’s distribution strength will go a long way in addressing the affordable PC segment and growing the overall PC market .”
Onur UrkmezSales Manager Hepsiburada said, “We are excited to partner with I-Life to launch its range of budget-smart laptops exclusively for the Turkish market. We are confident that I-Life’s product proposition coupled with Hepsiburada’s unique capabilities to deliver the widest range of products seamlessly across the length and breadth of the country will go a long way.”
On behalf of Microsoft, Ricardo Davila, WW LDP Lead said, “Microsoft congratulates I-Life for their entry into Turkish market, where we see tremendous opportunities for our Windows devices. I-Life has been a fast-growing partner for us in the Middle East and Africa in the last few years. We believe Turkish customers will enjoy the portfolio of devices i-Life offers with Genuine Windows.” News Desk
