ABU DHABI: Dato’ Tiong Su Swan founded TSL Bestmas Manufacturing Sdn Bhd (commonly known as TSL Bestmas) during August 2004 and at its inception it was named as Bestmas Pastry Trading. Later on company expanded its business and renamed it as TSL Bestmas Manufacturing Sdn Bhd since 2005.
This company is first company that produces Halal pau and dim sum in Malaysia and has been supplying pau and dim-sum which are certified Halal by the Department of Islamic Development Malaysia (JAKIM). Company aims to introduce to Malaysians public our Halal pau and dim-sum in response to government’s call to increase Halal food manufacturers in Malaysia and it also seeks to provide more choices of Halal pau and dim-sum to multi-racial consumers in the local market. Almost anyone in Malaysia can eat our pau and dim-sum, seeing how it is common for Malaysians to consume each-others’ traditional food. Company has several Dim Sum and Pau machineries that create different kind of special, delicious, mouth-watering and Halal pau and dim-sum with the brand name Bestmas.
Company has been recognized by both the public and private sector as well as by the industry alike and has received several accolades. In 2016, TSL Bestmas was honoured with their first award, Malaysia Top Business Excellence Award which is the highest recognition reserved for promising home-grown enterprises and multinational corporations for their exceptional products and services in respective fields.
After their first award from next year awards starting following TSL Bestmas. Company was awarded with Super-brands Award, Asia-Pacific Entrepreneur Excellence Award, SME-100 Award, The 100 Most Influential Young Entrepreneur (The 100 MIYE), Anugerah Personaliti Industri dan Usahawan Malaysia and Golden Bull Award to name a few.
Our company slogan in malay language is ‘Bila Cuba Baru Tau’ which translates in English to ‘Try it and you will know’. Our consumers have to try our products and then they will know how delicious our products are.
TSL Bestmas is very active is organizing food samplings events at many supermarket and hypermarket for consumers, where they can taste delicious product offered by the company and to create more and more awareness about the brand. Each year TSL Bestmas participates in selected local and international events or exhibitions for promotions of its products. TSL Bestmas is also very active with charity. TSL Bestmas also promotes its products through online social network and online platform like Facebook and Instagram with information of our product and upcoming events being held to promote our product. We also promotes through online platform such as Supply Bunny, Alibaba, Dagang Halal and eHalal for customer easy purchase.
TSL Bestmas Manufacturing Sdn Bhd was established in 2005 and recognized the first manufacturer who introduces Halal Frozen Pau and Dim Sum. Our product line includes pau, dim sum and fried items. Pau and Dim Sum are the Chinese cuisine and we reintroduce the food products to a wider market, which would mean pursuing a different operating and marketing strategy to grow our pau and dim sum manufacturing business. To achieve this, we have to ensure that our products are halal. As TSL Bestmas was producing Halal products that we were targeting all races customers in Malaysia and also the International market especially Islamic countries.
The demand for online delivery and subscription food services will continue to grow in 2018 as busy consumers show their preference for doorstep delivery. We try to collaborate with online platform and even using social network to promote our product. Online inquiry by customer is a easy communication way of now days between customers and us. We try our best to fulfill all customers inquiry online and do our best on our delivery for them.
For the next five years, TSL Bestmas vision to get more certification and recognition domestically and internationally to help us to expand our business in Asean countries and international.
D.Brand Differentiate
TSL Bestmas products are made from halal raw materials and ingredients which are safety and healthy. The products are processed under the most stringent quality and hygienic conditions, with frequent, random production line sampling tested and recorded before any product is released to the market.
TSL Bestmas continuously strives to meet the consumer’s demand for variety and constant shifting tastes by staying abreast with industry innovation and pau and dim sum machineries as well as investing in product development. The popularity of TSL Bestmas pau paved the introduction of some new varieties such as sweet corn pau and caramel pau were launched to fulfill the consumers. TSL Bestmas introduced its very special varieties such as cartoon pau with pandan red bean, bolognese, chocolate, mushroom pau, BBQ chicken pau and sesame ball with red bean, lotus and coconut. The creamy, thick, rich tasting spreads are just ridiculously good.
E.Creativity and Innovation
‘Innovation is about looking at the same thing with a new perspective, people say’ TSL Bestmas is adopting this sentence to pursue a different operating and marketing strategy to build up the first halal frozen pau and dim sum manufacturing business.
TSL Bestmas has been associated with quality, freshness and healthy which has earned it a presence in the customers’ heart. TSL Bestmas pledges to sustain it leadership through constant innovation while at the same time maintaining customer satisfaction with new product developments, stringent quality check and efficient distribution.
As TSL Bestmas is manufacturing halal products, we ensure our raw materials and ingredients are fulfill halal requirements specification and conditions which we have promise to our customers. To ensure our products are safe and healthy for customer, we have to fulfill the MeTIS and GMP requirements and conditions of raw materials and ingredient.
While TSL Bestmas mission is to ensure that the products are of top quality, halal and affordable and is to expand our product throughout domestically and internationally. TSL Bestmas commit to get more certification and recognition domestically and internationally to help us to expand our business within the Asean countries and international mark. With those certification, it can confidently to introduce our products internationally. TSL Bestmas logo is signature of Malaysia product which is a ‘Wau’, Malaysia kite and it does easier for customers to remember. TSL Bestmas mission is to provide the service of rebranding to any firms interested in operating business of pau and dim sum under their own name. TSL Bestmas also provide menu, technical advice on storage and the preparation of Dim Sum and Pau which has to follow the T&C of the company, eg. methods of steaming and a suitable storage area. BIZ TODAY REPORT
