By Rafiq Vayani
KARACHI: Allure is a perfect haven for aesthetically-inclined women, who can bring their style language to life with fashion. They are launched the first Allure store in Karachi on the 19th of November, 2018.
Allure by MHT makes hand crafted, aesthetically appealing pieces of jewelry that are sure to add style to anyone’s look by their elegance and simplicity.
Mehereen Tabani, Chief Executive Officer Allure shared her views, “I am very excited to exhibit my collection for the people of Karachi, who have given me a tremendous welcome as they heard the news of my first store’s launch.”
Allure’s well crafted and unique jewellery is sure to cast a spell over Karachiites.
Allure by MHT emerged out of the sheer love for ornaments and jewelry. Established in 2013, Mehreen Humza Tabani came up with her unique, artisanal jewelry that is inspired by her multicultural experiences. With her strong aesthetic skills paired with her precision to details, Mehreen has reinvigorated a unique design philosophy that depicts charm, exuberance and extravagance.
Since childhood, Mehreen was awestruck by jewelry and had an affinity for semi-precious stones. She was often seen adorning unique pieces that were appraised by people around her. Therefore, what started as a hobby, soon blossomed into a full-fledged career.
Allure by MHT is headquartered in Karachi, Pakistan and is known for its one-of-a-kind premium collection featuring handset designs, fusion of cultures and craftsmanship. Today, with multiple exhibitions, and a global digital presence, Allure has completely evolved from a household venture, to an aspiring Pakistani brand.
