KARACHI: The store launch of SUSEN took place here yesterday at Asia’s largest mall, LuckyOne. Star-studded with prominent celebs and models, as well as socialites, the opening was marked by a ribbon-cutting ceremony by none other than Nadia Hussain, followed by a glamorous fashion presentation.
The evening kick-started with a bustling red carpet where guests took pictures on arrival, at the media wall. The host of the event, Ahmed Godil, welcomed and interacted with visitors on the Red Carpet. Among the prominent names to be spotted at the Red Carpet were Hina Altaf, Nazneen Tariq, Komal Rizvi, Suzain Fatima, Falisha Chaudhary, Zoyaa Khan, Humaira Asghar Ali, and Hina Ashfaque.
After guests had taken a round of the store admiring the available range of products by SUSEN that included handbags, shoes, sunglasses, and other accessories for both men and women, and availing the huge introductory discounts, not to mention the hors d’ ouvres on offer, a fashion presentation took place.
The segment featured models Falisha Chaudhary, Zoyaa Khan, Humaira Asghar Ali, and Hina Ashfaque. The makeup and styling of the models was done by Mona J Spa and Salon while choreography was by veteran choreographer Imran Kureishi. The outfits for the models were by designer Zubia Motiwalla.
Speaking on the occasion, CEO SUSEN Pakistan, Omer Raees said “After finding success in 60 different countries, we are thrilled to launch SUSEN’s flagship store at LuckyOne Mall. And we are over-joyed by the support and response we have received already.”
It may be noted that SUSEN is an international brand of extremely appealing and stylish handbags, which was founded in the United Arab Emirates in 2003. Over a short period of time, it became the most popular brand in the Middle East and soon spread to many countries.
It was a well-attended and successful launch, leaving buyers elated with their shopping of imported branded products. The sale and offers at the shop will continue for three days, i.e 7, 8 and 9 December.
The PR and event management was handled by STARLINKS PR and Events. News Desk
