LONDON: British Airways is gearing up for the great Christmas getaway as it prepares to carry over half a million customers over the festive period, with the most popular long-haul destination being New York and the most popular short-haul route being Geneva.
New York is also set to be the busiest route on Christmas Day, with many travellers opting to head to the Big Apple for holiday and New Year celebrations.
Travellers will be able to get into the Christmas spirit on board as British Airways will serve 66,000 Christmas dinners. 330,000 brussels sprouts will be prepped alongside 270,000 roast potatoes, and 8250kgs of turkey. A record number of mince pies will also be served, with nearly 100,000 of the festive treats given out to customers.
The airline is also laying on festive entertainment with up to 40 new Christmas films, TV show episodes and audio available, including popular favourites Elf and The Holiday.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “Christmas is an incredibly popular time for friends and family to reunite, so we want to help our customers who are travelling during the holiday period celebrate the most wonderful time of the year with Christmas dinners, festive films and mince pies.”
British Airways is spending £6.5 billion for customers over the next five years, including the installation of industry-leading, streaming WiFi, 72 new aircraft and the refreshing of 128 long-haul aircraft with new interiors. The airline is also investing in Club World, including offering an outstanding restaurant-style dining experience and luxurious White Company bedding – plus, the roll out, from 2019, a new Club World seat with direct aisle access. BIZ TODAY MONITOR
