By Rafiq Vayani
KARACHI: Sprite, the world’s leading lemon-lime flavored soft drink, is bringing its crisp, thirst-quenching taste to the 4th edition of the Pakistan Super League, by partnering with four franchises in the tournament, namely Karachi Kings, Quetta Gladiators, Islamabad United & Peshawar Zalmi. PSL 2019 is scheduled to be played from 14th February till 17th March 2019, with a total of 34 matches, out of which 8 matches will be played in Pakistan.
Through this partnership with 4 teams of PSL 2019, Sprite will be reasserting the philosophy of The Coca-Cola Company to support sporting activities and promote youth interests through passion points. Cricket remains perhaps the biggest passion point for all Pakistanis across all segments of the society. Rizwan U. Khan, General Manager of The Coca-Cola Company, Pakistan & Afghanistan Region, stated “The Pakistani identity and the narrative of cultural patriotism and emotional harmony are so deeply embedded within cricket; it seemed a natural fit to unveil this partnership which will go a long way in portraying the soft image of Pakistan”
The Coca-Cola Company has always been the pioneer in taking initiatives that resonate deeply with the youth and which support their development be it sport, music or education. It firmly believes in the power of the young generation of the country. Cricket is not only the favourite sport in Pakistan but also a key platform for self-expression for the youth, connecting them beyond social and cultural boundaries
Pakistan Super League has become the largest platform in fostering cricket talent in Pakistan. It has materialized dreams of many promising Pakistani cricketers to become cricketing stars and has also elevated the image of Pakistani cricket internationally. Sprite promises to make this year’s PSL even more exciting for the fans through a comprehensive engagement with them, to amplify the experience for fans around the globe.
