Home Life&style Zoe Viccaji opens Salt Arts 2019 in collaboration with Chapter 2

Zoe Viccaji opens Salt Arts 2019 in collaboration with Chapter 2

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By Rafiq Vayani

KARACHI: Salt Arts first show for 2019 was sponsored by Chapter 2 – Khaadi on 30th Jan19 in Côte Rôtie at Alliance française de Karachi.  Singer and songwriter, Zoe Viccaji returned to Salt Arts after 3 long years with a power-packed performance followed by artists such as Ajay Wilson, Shane Kerr, Joshua Keyth Benjamin and Abid Wilson.

The show was a great success with record breaking attendance including celebrities and music enthusiasts. The concept of Salt Arts is to revive love for live music performances in Pakistan which has been welcomed by audiences with open arms.

This year the Salt Arts team is led by women thus leading to the concept ‘#futureisfemale’. The Salt Arts team, who have onboard Chapter 2 as “art enablers” and strong season partners, notes that this year their ethos, like every year, is on two things that will remain a part of the overall design: a) be more eco-friendly and b) collaborating with women musicians, artists, designers, writers and photographers to create a more gender-balanced creative community.

Salt Arts is a music, art and entertainment agency, specializing in the creative production of live music & art events. Our role in the arts is to protect and nurture the introspective art-making space where our audiences can engage closely with the artists. Salt Arts is committed to enriching artists and subcultures via music, creative expression and technology, in Pakistan, South Asia and beyond. We believe Karachi is the hub of contemporary South Asian music. We trust the power of interdisciplinary movement, and collective spirit. At Salt Arts collaboration reigns supreme.

Chapter 2 celebrates indigenous craft and transforms it into urban fashion. Comprising of pure handwoven and handcrafted textiles, this brand embodies a minimalist approach towards design through high contrast, progression of colour and composition.

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