LAHORE: Following the successful launch of the new season of Coca-Cola Food & Music Festival in Lahore and after catering to more than 350,000 food lovers in sold-out events in Islamabad, Multan, Faisalabad and Karachi, the biggest #PartyinThePark is all set to return to Lahore for the second time as the season finale takes place at Lake City (3 days: 22nd, 23rd and 24th March 2019).
#CokeFest Lahore promises to offer all of the season’s freshest flavors ranging from a diversity of traditional Desi to Continental, Asian (Chinese, Japanese, Thai), Turkish/Lebanese and Italian. The selection of cuisines for #CokeFest has been curated based on the reviews and feedback of the extremely active members of the popular food portal “Foodies ‘R Us”, indeed confirming that the selection is based on popular choice and opinions of some of Pakistan’s most passionate and authentic foodies. #CokeFest also acknowledges that there is nothing quite like a home cooked meal; for which reason the festival celebrates home-based chefs who make up a significant part of the #CokeFest, bringing with them a range of their multi-generational secret family recipes, soul food and unique flavors.
Speaking at the event, Rizwan U. Khan, General Manager Coca-Cola Pakistan & Afghanistan Region, stated “Coca-Cola Pakistan has always been the pioneer in supporting causes that are dear to the hearts of our people, taking the lead and exploring new horizons that no one else has ventured to explore. With this edition of Coke Food and Music Festival we are expanding this one of its kind platform to five cities across the nation. We are extremely excited and looking forward to welcome our guests to provide world-class entertainment through quality music and food for everyone.”
Attendees will also witness chefs working their magic through cooking demonstrations and enjoy a stellar line up of live music with other fun-filled activities. Foodies in Lahore will also witness the incredible selection of musicians from Coke Studio and other megastars such as Atif Aslam, Ali Azmat, Asim Azhar, Amanat Ali, Josh, Jimmy Khan, Jawad Ahmad, Quadrum , Natasha Baig, Jibran Raheel, Ragha Boys and Ali Tariq.
Along with the festivities, #CokeFest will be collaborating with Rizq to ensure the food surplus is utilized to serve the underprivileged segment of the society, instead of going to waste.
CEO at Activemedia (The Organizer), Saad M. Khan said; “The season 1 of Coca-Cola Food and Music Festival saw the biggest celebration of Pakistani culture with more than 250,000 people enjoying the festival with their loved ones. Season 3 of the Coke Fest is going to be bigger than ever, expanding to five
cities with 7 events altogether. We are extremely excited and looking forward to welcome our guests to provide world-class entertainment through quality music and food for everyone.”
Indeed, a diverse panel of culinary talents i.e. local chefs will be offering special festival menus, discounts, and great meal deals during the festival. So, put on your shoes, round up the family and explore 100+ leading and burgeoning traditional/contemporary restaurants, caterers and home chefs food stalls at this nonstop ‘Party in the Park’.
Organized by Active Media, the #CokeFest is presented by Coca-Cola Pakistan cosponsored by Jazz along with Kashmir cooking oil and Banaspati with Foodies ‘R Us, as the organizing partners. Also, the
Festival’s Transport Partner will be Uber, Kids zone partner: Candy land, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival are TV One, News One, FM 91 & Wasaib with Lotus PR as the public relations partners and Foodada as the digital partner. BIZ TODAY REPORT
