By Rafiq Vayani
ArpuPlus, a subsidiary of digital products and technology company A15 and MENA’s biggest content aggregator with more than 200,000 pieces of diversified content, in cooperation with leading UAE telecommunications provider du, has recently revealed the launching of ‘Nancy World,’ an exciting new service developed to give fans of Lebanese pop star Nancy Ajram a chance to learn more about her. The new service, which was announced in a special press conference, will include exclusive sneak peeks into her career highlights, upcoming concerts, videos and latest singles.
According to ArpuPlus senior executives, ‘Nancy World’ aims to bring fans along Ajram’s continuing journey as a global celebrity. In fact, the service also allows the artist to communicate with fans, sharing key information and updates about her journey.
Medhat Karam, CEO, ArpuPlus said: “The launch of ‘Nancy World’ is the highlight of the collaboration between ArpuPlus and du, which aims to provide the latest services and smart entertainment to the local UAE market. ArpuPlus is the region’s leading provider of added value services for smartphone users. In line with this, it comes as no surprise that we have chosen Lebanese singer Nancy Ajram, whose popularity has surpassed the Arab world and is characterized by her long years of experience, amazing voice and beautiful performances.”
Karam added: “The tripartite collaboration between ArpuPlus, du and Nancy Ajram highlights the importance of adopting technology and modern tools to enhance communication between audiences and artists– following up on their latest news exclusively, quickly and easily. We are delighted to launch this service as this will allow Nancy Ajram fans to learn about all her news and everything that is new in her daily and artistic life. We remain confident that our partnership with du and star Nancy Ajram will be successful and effective, which will prompt us to launch similar partnerships soon.”
The conference also saw the announcement of an accompanying competition that will give one fan the opportunity to have a meet and greet with Nancy Ajram. The competition is expected to encourage more fans to subscribe to the new ‘Nancy World’ service.
