DUBAI: Lenovo, the world’s largest PC vendor, has gone dark on its Middle East & North Africa social media channels during Ramadan as a campaign to encourage family time and reduce social media usage during the holy month.
Studies have shown that there is a sharp rise in Internet traffic during Ramadan, with social media usage in particular experiencing heightened engagement. During peak hours, social media activity can increase by up to 200%. While it is an ideal time for brand engagement and business opportunities, it also deprives families of spending time together.
As part of its broader CSR initiative, Lenovo Middle East & North Africa is using anew video campaign to remind people to enjoy the Internet responsibly and not give up family time, in favor of browsing social media. The company hopes that with its engaging video campaign, Facebook, Twitter, Instagram and YouTube users across the region will follow the initiative and choose to spend more time with their families.
Commenting on the campaign, Claire Carter, Lenovo MEA Marketing Director said, “As a brand, we have made a decision to temporarily go dark on our social media channels during the holy month of Ramadan, as we really want to encourage people to spend more time with their loved ones. Despite social media channels peaking over this period, we wanted to encourage people to really be present while spending time with friends and family, rather than being distracted. We will of course be back with more exciting things to share on our Lenovo social pages, so please reconnect with us during Eid. Until then, treasure those precious moment with your nearest and dearest. We challenge everyone to join us and #DisconnectToReconnect.” News Desk
