DUBAI: Fatafeat, the leading Arabic food network in the Middle East part of Discovery’s network of factual entertainment channels, has launched an exclusive cookware range for Ramadan and Eid, in collaboration with Lulu Hypermarkets.
Available in stores across the region, the range comprises of cookware, kitchen tools and dinnerware and is available in two eye-catching designs: Arabic Rounds and Intricate Persians. Prices range from Dh14 to Dh399 for individual pieces and cookware sets. The collection is available across the UAE, and being rolled-out across all 60 Lulu Hypermarkets regionally.
Henry Windridge, Head of Brand MEA, Discovery Inc said: “Across the globe, Discovery is proud to collaborate with fantastic partners, offering viewers new and exciting touchpoints across our vast brand portfolio. We are driven to help spur people’s passions. With food being such an integral part of Middle East life, we were very excited to be approached to work with Lulu.”
Windridge added: “Partnering with Lulu to launch an exclusive Ramadan cookware range was a natural fit, bringing together Fatafeat, the region’s biggest food media brand, with Lulu who have one of the biggest retail food footprints in the Middle East. We believe Lulu’s customers will enjoy the guarantee of quality that comes with the Fatafeat name.”
The launch of the range was celebrated with Fatafeat talent Chef Mohammad Orfali performing a live cooking demonstration at Lulu Hypermarket in Mushrif Mall in Abu Dhabi. Says in press release
