DUBAI: Canon Middle East (CME), a provider of imaging technologies and services, will be rolling out the ‘Canon on the Road’ programme across the United Arab Emirates (UAE), Kingdom of Saudi Arabia (KSA), and Lebanon. The programme is aligned with CME’s vision of supporting educational initiatives in the region by encouraging youth to interact with technologies of the future and build a learning environment that places an emphasises on new digital imaging innovations and original content creation.
The ‘Canon on the Road’ programme is targeted for youth aged between 11-14 years old and aims to deliver solutions in line with the United Nation’s Sustainable Development Goal (SDG) number four to increase access to quality, innovation-driven education to students. Initiatives like this will support a generation of youth to be better equipped at meeting the needs of our world in the future, and to lead successful lives with rewarding professional careers.
To roll-out the programme to youth, Canon is partnering with several schools, educational centres and malls and within each participating entity, ‘Canon on the Road’ will feature four interactive zones which include: Canon Academy Junior, Social Media, Printing, and Environment. All four zones will be instructed by professionals on each subject matter.
To kick-off ‘Canon on the Road’ and introduce youth to the programme, Canon partnered with KidZania® in The Dubai Mall in Dubai, UAE, to host two three-hour public sessions on 28th July starting at 3:00PM and at 6:30PM respectively. A third session will be held on 19th August at KidZania® to celebrate International Photography Day. The KidZania® sessions will be based on a first come, first served bases.
Mai Youssef, Corporate Communications & Marketing Services Director, Canon Middle East and Central and North Africa, said: “Canon on the Road is a very unique, one-of-a-kind programme because of the way it approaches education through new teaching methods which address topics that are relevant for the future. By giving youth the opportunity to learn about some of the new technologies available through interactive, hands-on experiences will enhance their talents and allow them to complete a successful educational journey. While the ‘Canon on the Road’ programme touches on many important digital elements, it also recognises significant topics, such as cybersecurity and the environment, to give a well-rounded, holistic approach to acquiring knowledge and skills.” News Desk
