KARACHI: On 20th August 2019, Shan Foods’ Head Office unveiled a state-of-the-art in-house studio kitchen along with their new branded platform of ‘Real Taste. Real Stories’.
The platform was launched in tandem with the release of the highly anticipated #UltimateCookoffChallenge between George Fulton and Shaniera Akram which built on an exceptionally entertaining #UltimateShoppingChallenge video released earlier this month.
The launch event was a magnificent ceremony celebrating the power of ‘self-cooked’ food where George and the internal management team at Shan had the audience enthralled with engaging activities and discussion centered on how biases and pretentious behaviors tend to have us lost in our daily lives.
The platform offers a sanctuary for people to explore their true selves while sharing and creating Real Stories through the power of Real Taste that Shan has on offer.
The #UltimateCookoffChallenge video was a true testament to what the platform and brand stand for where George and Shaniera created a raw, unscripted and candid story inside Shan Kitchen itself through an engaging and entertaining Biryani Cook-off challenge.
Shan Kitchen’s launch breathes fresh air into the digital entertainment space and empowers people through the power of food. PR
