NEW YORK: Etihad Airways, the national airline of the United Arab Emirates, has announced a new partnership with Swiss luxury watchmaker Breitling. With an equal passion for aviation, quality, and precision, Etihad offers a perfect platform for Breitling, who will serve as the airline’s Official Timekeeper. The announcement was made by the airline during New York Fashion Week, where it hosted two exclusive VIP events celebrating three years as an official sponsor.
To celebrate the partnership, Breitling has introduced the Aviator 8 Etihad Limited Edition timepiece in black steel. The model, which has been co-designed by Etihad Airways and Breitling, is limited to 500 pieces and is the watchmaker’s first featuring the Arabic language.
Robin Kamark, Chief Commercial Officer, Etihad Aviation Group, said: “As one of the world’s most innovative and punctual airlines, we are proud to mark the launch of this great partnership between two leading brands who are world renowned for style, quality and precision. To mark our collaboration with Breitling as Etihad’s Official Timekeeper, we have introduced the Aviator 8 Etihad Limited Edition, reflecting our Arabian heritage, age-old traditions and focus on the future. We are confident it will be popular among customers and watch collectors.”
Speaking at the launch event in New York, Tim Sayler, Breitling’s Chief Marketing Officer, said, “Etihad Airways and Breitling are united by a passion for aviation, as well as by their steadfast commitment to quality and precision.” BIZ TODAY MONITOR
