ABU DHABI: Etisalat today announced its support for the 10th edition of Sheikh Zayed Heritage Festival, which celebrates the UAE Founding Father’s vision to preserve Emirati roots while building a more prosperous future.
Held under the patronage of President His Highness Sheikh Khalifa bin Zayed Al Nahyan, the festival is an annual event established to honour the UAE’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan, for his pivotal role in preserving the nation’s proud history as a gateway to the future.
The festival is being held in sync with the 48th UAE National Day festivities, from 28th November 2019 to 1st February 2020, at Al Wathba, Abu Dhabi. Visitors to the festival can experience Emirati heritage and culture through its arts, crafts, traditional cuisine and customs.
Commenting on Etisalat’s gold sponsorship of the event, Sultan Al Dhaheri, General Manager, Etisalat Abu Dhabi, said: “Etisalat is honoured to partner with Sheikh Zayed Heritage Festival since its inception in line with our commitment to uphold the cultural and traditional values instilled by the Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan. The festival showcases authentic Emirati culture and the rich diversity of the country’s traditions, and highlights the achievements of our predecessors.
“We are proud to be associated with this annual event that aims to educate the young generation of UAE residents and visitors about the importance of national culture and heritage and of preserving UAE customs and traditions, which serves as a solid foundation of our country’s tremendous growth and development.” During the festival, Etisalat has a dedicated booth promoting its diverse and innovative products, offers and services.
