KARACHI: The students of Asian Institute of Fashion Design collaborate with Catwalk Event Management & Productions to be part of the innovative virtual show aiming for sustainability in the Fashion Industry and moving ahead in high spirits, spreading positivity & hope during challenges.
Sustainability of Pakistan fashion industry with a return to the runway! After the British Fashion Council adopted an online format announcing that is Men’s Fashion Week would be adapted as a coed digital fashion week in June,, and Paris Couture Week went digitally online in early July, a contentious debate arose with many international designers calling fashion shows ‘outmoded’ overly consumerist and wasteful; while preeminent fashion journalists like Bridget Foley of the industry bible Women’s Wear Daily (WWD) deemed digital shows as “lacking the buzz and razzamatazz of live shows” But with the ongoing presence of the Covid-19 virus and an uncertain future, showcasing fashion shows digitally is the only viable option right now.
With this impetus in mind, Catwalk Cares Virtual Fashion Show Season 2 whose core aim is about sustaining the Pakistani Fashion and Entertainment industries – that includes not only fashion designers, make-up artists, photographers and models- but also the all-important behind-the-scenes personnel including set designers, trussing and lighting vendors will be once again be employing the latter to create two runway ramps in a studio space to showcase the designs of the participating designers at Catwalk Cares Season 2.
