DUBAI: The Brazil pavilion at Expo 2020 Dubai has entrusted 3rd Floor Public Relations for managing its integrated communication plans. 3rd Floor Public Relations was awarded the assignment after a rigorous six-month tender process that witnessed the participation of several agencies from around the world.
3rd Floor Public Relations is a global integrated communication agency with operations in Shanghai, Hong Kong, Milan and Dubai. The agency works in the region for local government entities, breakthrough UAE brands and Expo 2020 country pavilions.
3rd Floor Public Relations will manage Brazil pavilion’s communication, including traditional and digital PR and Social Media in the UAE and the rest of the region.
Jacopo Stecchini, CEO of 3rd Floor Public Relations, said, “We are happy to have the opportunity to work for a truly unique pavilion, a country that has always proved to be one of the leading participants in the past editions of the World Expo. We, therefore, face this new path with extreme enthusiasm and a sense of great responsibility. The pavilion represents an important part of the beauty and uniqueness of the much-loved country of Brazil, and we are eager to get started.”
“We have been associated with the World Expos since our inception. Our work for various countries at the Expos in Shanghai in 2010 and Milan in 2015 have won us several awards and accolades. Our learnings and experience at the previous events will add value to our work for clients at Expo Dubai 2020,” he added.
The Brazil Pavilion at Expo 2020 Dubai with 4000 square meters, the pavilion will have water as the main element. A thin water blade, representing the Brazilian rivers and where visitors can walk, will occupy most of the space, providing an experience that will be complemented by projections, sounds and aromas. Inspired by the Negro River (located in the Amazon Forest) and the nature of Brazil’s northern region, the building will have a pavement that reproduces the houses in stilts common to the riverside regions. Under the organization of Apex-Brazil, the Brazilian pavilion, designed by architect José Paulo Gouvêa, will have space for lectures and exhibitions, a restaurant and a souvenir shop. It will be a space of shade and rest during the day, and in the evening, it will come alive as a floating luminous cube.
