DUBAI: Chinese luxury car brand HONGQI has launched an online marathon in the UAE offering an out-of-the-box opportunity for residents to win a range of prizes by posting details of their run anywhere, anytime on either Dubai Fitness or Nike Run Club app.
HONGQI owned by FAW Car Company of the state-owned FAW Group had recently launched its luxury HONGQI H9 in Dubai as part of its global foray, and debut in the Middle East market.
“The endeavor is to blend the HONGQI brand’s exclusivity with the excitement of the ubiquitous sport of marathon to highlight our recently launched model H9’s pedigree. Offering a virtual platform with freedom to post details of the run as well as video grabs of the activity anywhere and anytime within the UAE also adds to the novel diversity to HONGQI Run,” said Mr. Wang Lingyu, General Manager，HONG QI Overseas Marketing Division.
Residents wishing to take part in the trendy and social marathon that will take place from January 13 to 20 should register their participation online at http://hongqi.kaiyunhd.com/. Subsequently, they should also download and log in to Dubai Fitness, or, Nike Run Club app, so that they can upload the details of their run, which should include a screenshot of the running record capturing duration, time and distance.
All participants are assured an AED 20 Car Rental Coupon, and those who post a 15-second short video on HONGQI social media accounts – Facebook (HONGQI International), Twitter (HONGQI Global) and Instagram (HONGQI Official) stand to win additional coupons as well.
A final winner’s list will be announced online on the HONGQI website between January 21-27, and rewards will be given to three best performers in two categories of single run distance of 4,000 and 6,000 metres. These prizes include Under Armour sports unit for the first, running shoes for the second and T-shirt for the third.
“The UAE is a very strategic market for HONGQI and a spring board for us to reach out to other markets in the Gulf and the larger region. We believe that the online marathon, an innovative way to reinforce the message of the brand’s characteristics of resilience, exclusivity and luxury, will help us create a strong emotional bonding with new and potential HONGQI customers,” said Yang Dayong, Chairman of China Faw Group Import & Export.
