The e-commerce fashion destination from Apparel Group, 6th Street has brought out a whole new experience to UAE with its 1st Live Shopping event happening tomorrow evening, 31st May 2021 at 6PM. Partnering with the boutique PR and Communications agency Marsaana Communications, 6th Street is planning to host the live shopping experience twice a week online on its platform – en-ae.6thstreet.com.
Tomorrow’s event is being hosted in collaboration with a very known name in the fashion industry, the Designer and Influencer Leanne Everett (@leanneeverett). Leanne will be interacting live with the audience giving them an opportunity to add their favourite fashion products directly to their shopping basket and shop during the live event. The consumers will also have a chance to communicate with the influencers on live chat, creating a personalised and interactive event and increasing the conversion and add-to-cart ratios. Cosmetics and fashion companies have been first to adapt the concept, but the trend is rapidly expanding to other areas, such as car retail and real estate.
“We believe that the entertaining and value adding Live Shopping Experience will become an essential part of e-commerce in the near future. With live shopping video marketing, companies receive immediate engagement, strengthen, and personalize their brand profile, and ultimately increase sales” says Marsa von Walzel, Founder and CEO of Marsaana and UAE resident for more than 20 years.
Interactive Live Shopping events for consumers are revolutionizing e-commerce and will be a significant part of it in 2022-2024. The concept, originating in China, is rapidly expanding across the globe as the exponential growth in e-commerce and video streaming, accelerated by the Corona pandemic, is also facilitating the shift in consumer behaviour towards live shopping.
