Union Coop – the largest Consumer Cooperative in the UAE announced that it has allocated AED 10 Million towards the exclusive promotion campaign ‘Final Call’ to mark the end of the year 2021. The campaign will reduce prices of more than 10,000 products by up to 90% for 3 days, starting 29th December (Wednesday) in both Union Coop branches and its Online store. This comes within Union Coop’s framework of its strategic goal aimed at implementing attractive and high-value shopping programs that benefit the shareholders and consumers alike, in addition to supporting the community and serving the national strategic and socio-economic goals.
Dr. Suhail Al Bastaki, Director of Happiness & Marketing Dept. Union Coop explained that: – “Union Coop carried out several promotional campaigns since the beginning of this current year 2021 until the end it that included discounts on thousands of products, Union Coop continued to offer competitive prices in form of promotions and discounts,” explaining that this comes as a strategic goal of Union Coop that is to reduce the burden on its shareholders, consumers – both Emiratis and Residents.
Moreover, he indicated that the “Final Call” campaign starts on Wednesday, December 29, and ends on December 31, 2021, i.e. for 3 days, as the campaign includes discounts of up to 90% on 10,000 food and non-food items in all Union Coop branches and Union Coop online store (smart app) as well. This is to meet the needs and expectations of the consumers and maximize the benefit for them. Further highlighting that this campaign is in the interest of the consumer as the price cuts include mostly essential basic commodities, including rice, oil, sweets and meat, as well as vegetables and fruits, in addition to electrical and household appliances.
He pointed out that the cooperative at the end of each year launches a campaign of major discounts to benefit the largest number of consumers and shoppers, as it allocated AED 10 Million for the ‘Final call’ campaign to reduce the prices of selected products, calling on all groups to visit the cooperative branches and the online store and take advantage of discounts on various products that make them happy and bring pleasure to their hearts.
