By Rafiq Vayani
KARACHI: Sunridge Foods Limited (SFL), a subsidiary of Unity Foods Limited (UFL) opened its doors to the media to win trust through transparency for an exclusive visit to their Sunridge Flour processing factory in Port Qasim. Approximately 40 media professionals from various print, electronic, and digital outlets accepted this invitation, showcasing SFL’s strong commitment to transparency, quality, and innovation.
Sunridge Foods remains committed to providing safe & fortified nutrition to Pakistan through its products. The purpose of this visit was to maintain complete transparency of farm to fork journey and to familiarize the media with the entire process of food quality and safety deployed by Sunridge Foods.
This media visit provided a firsthand experience of the cutting-edge technology, fortification, and uncompromising safety protocols that underpin the production of Sunridge products. With the global spotlight on the importance of food safety and quality, SFL aims to convey a positive and informative message to its consumers and key stakeholders, showcasing how their transparent approach is leading them to success.
On this occasion, Farrukh Amin, CEO – SFL, stated, “We are proud to open our doors to the media and share our commitment to transparency, quality, and innovation in crop transformation and farm-to-fork methodology. Through unity in purpose and firm commitment, we stand poised to redefine the possibilities in food security for responsible production and consumption.”
He further emphasized we stand committed to our unwavering commitment to consumers: Gizayat say bharpur zindagi. This commitment drives our dedication to providing safe and fortified nutrition to the people of Pakistan. To achieve this, we are dedicated to making their products affordable and accessible to all. Additionally, we prioritize the well-being of their farmers by providing them with training on best farming practices. Together, we strive to create a sustainable food system that not only benefits the current generation but also future generations.
This tour provided the media professionals a comprehensive overview of the entire flour production process which included the sourcing of wheat, rigorous quality checks, and adherence to international and national food safety regulations. During the tour, the media was introduced to the entire supply chain and production process, emphasizing Sunridge Foods Limited’s (SFL) unwavering commitment to providing safe and fortified nutrition.
Notably, the Sunridge Factory stands out as the sole flour mill in Pakistan to utilize the advanced PESA Mill, a Swiss technology that enables 100% automated flour processing without human intervention. This cutting-edge technology plays a vital role in upholding the highest standards of food safety and quality. With 25 stringent quality control checks in place, including hourly flour checks, final product inspections, and SAP-backed batch releases, every step is meticulously monitored. This ensures that our products consistently meet the highest standards from start to finish. With automated packing processes in place, we guarantee top-tier quality and safety throughout our operations. SFL continuously strives to exceed expectations by prioritizing food safety protocols, embracing innovative technologies, and upholding the highest quality standards.
Nageen Rizvi, the Head of Corporate Communications, expressed deep appreciation for the media’s active participation in the comprehensive tour, which provided a transparent understanding of SFL’s processes regarding food safety and quality in the preparation of their brands. Rizvi underscored the importance of every Pakistani’s right to consume safe and fortified products, particularly in light of the alarming stunting crisis affecting 45% of children in Pakistan. She further highlighted SFL’s dedication to addressing food insecurity and combating malnutrition through their flagship CSR campaign, Sunridge Taqatwar Pakistan. Through this initiative, SFL has collaborated with the government, NGOs, orphanages, and hospitals to provide fortified nutrition to over 150,000+ families.
The factory tour concluded with the media representatives engaged in a question and answer session, during which they expressed a resolute commitment to advocating for fortified nutrition as a means to combat food insecurity and malnutrition across Pakistan. They praised SFL for their unwavering dedication to food safety and their commitment to upholding high-quality standards for consumers. The media representatives also expressed admiration for SFL’s efforts through the Taqatwar Pakistan initiative.
SFL remains steadfast in their mission to provide safe and fortified nutrition to the people of Pakistan, and this media visit served as a testament to their unwavering commitment to transparency, quality, and innovation.
