News Desk
DUBAI: Founded in 2022 by Vaibhav Kashyap, Javed Akerbali, and Dr. Anushka Patchava, Wellx is the region’s first-of-its-kind combined Health and InsurTech platform that focuses on reducing insurance claims from prevention to digital health and care. Through multi-source data ingestion, population health analytics, embedded behavioral science and gamification, Wellx personalizes wellness and health care to drive sustainable behavior change and positive health outcomes, for individuals, families, corporates and communities. Working alongside it’s industry-leading device partners including Whoop, Fitbit, Ultrahuman and multi-dimensional reward partnerships, Wellx has a clear vision: Make Healthy Fun and Health Hassle-Free.
Wellx has secured two leading accolades in the last week; winning Best Supporting Digital Health App at the global Med-Tech World Awards hosted in Malta, and then, today coming runner up in Standard Chartered and DIFC Innovation Hub’s Women in Tech programme. These achievements help catalyse Wellx’s mission to improve population health, through health tracking, wearables, data integration, personalized nudges and embedded gamification – as well as improving access to digital health including telemedicine, mental health and digital physiotherapy.
Wellx’s Co-founder and Chief Product Officer, Dr. Anushka Patchava, previously a medical doctor recently relocated from London, United Kingdom to the region to begin her entrepreneurial journey. Dr. Anushka was selected as one of 11 female founders, from hundreds of applicants for Standard Chartered and DIFC Innovation Hub’s Women in Technology programme. As part of this programme, Dr. Anushka presented alongside 11 remarkable female-led start-ups, spanning a variety of sectors including fintech, healthtech, edtech, foodtech, artificial intelligence and wellness. Speaking at the event Mohammad Alblooshi, CEO of DIFC Innovation Hub and Rola Abu-Manneh, CEO of Standard Chartered Bank UAE praised the participants for their contribution to the region’s start-up ecosystem and bringing ingenuity and innovation.
‘It has been an honour and a pleasure to participate in the Women in Technology Programme’ remarked Dr. Anushka Patchava, ‘from the impeccable organization of all the sessions and events to the inspiring mentorship we received – this programme has been truly valuable to Wellx and building our business, as well as my own personal growth. To be in a region that is truly supporting the rise of women in business, science and technology is fantastic – it gives me so much energy to keep pushing harder and break barriers and boundaries.’
In recent months, Wellx has gained significant traction with growing customer numbers across corporates and SME’s with it’s dynamic user community has collectively achieved an astounding milestone, walking over 128 million steps since it’s launch in Dubai in February 2022. To put this into perspective, that’s equivalent to scaling the heights of Mount Everest more than 2,800 times. This remarkable achievement highlights the incredible motivation of Wellx’s user base, which spans 30 nationalities, aged 18 to 80. Wellx users on average report a 58% increase in the likelihood of them being able to achieve their health goals (e.g. daily steps target) by using Wellx, potentiated by the platform’s embedded behavioural science and nudge messaging.
In particular for the Dubai Fitness Challenge, Wellx and Inspire Yoga have devised a tailored programme of activities, captivating events and challenges meticulously designed to enhance physical and mental well-being, aligning with Wellx’s holistic fitness pillars: Fuel, Sleep, Move, and Relax.
Week 1: Fuel
- Date: November 4th 2023
- Event: “Yoga Under the Gate”
- Host: Coach Neha Duseja
- Description: Immerse yourself in mindful movements, breathing techniques, and self-care practices to enhance physical and mental vitality.
Week 2: Sleep
- Date: November 11th 2023
- Event: “Parent and Child Yoga”
- Host: Natalia Fata
- Description: Promote family bonds, relaxation, and healthy sleep habits by exploring the intricate connection between the gut, brain, and hormones.
Week 3: Move
- Date: November 18th 2023
- Event: “Zumba Fitness Class”
- Description: Join a dynamic and invigorating fitness class designed to inspire a love for movement as an enjoyable and essential component of your wellness journey.
Week 4: Relax
- Date: November 25th 2023
- Event: “UpDog Yoga with Furry Friends”
- Description: Experience guided meditation and relaxation practices, culminating in a soothing and serene yoga session with furry friends.
For more information please visit: https://wellx.ai/ or download the Wellx App from the App store, available in iOS and Android to get started on your Wellx journey!
