Living up to its tagline “Full of Surprises”, Dubai Duty Free has lined up exciting promotions to celebrate its milestone 40th anniversary this December.
The promotions include Dubai Duty Free 40th Anniversary Shop & Win Gold, Dubai Duty Free 40th Anniversary Surprise and The Dubai Duty Free Shopping List, to win Dhs40,000 worth of DDF Gift Cards respectively, while a 25% discount on a wide range of products will be available on December 20th, the anniversary day.
The celebrations kicked off with the Shop & Win Gold promotion, which is running over 4 weeks from 20th November until 17th December and is open to departing and arriving passengers traveling through Dubai International and Al Maktoum International Airports as well as online through dubaidutyfree.com. Spend AED 400 or more for a chance to win a special DDF 40th Anniversary gold bar. There are 40 winners every week and to date, 120 winners have been announced, with the last draw to take place on 20th December.
Dubai Duty Free has released commemorative gold and silver bars to celebrate its milestone 40th anniversary. Exclusively designed and produced for Dubai Duty Free by PAMP Swiss, the limited-edition gold and silver bars, each weighing 10 grams, feature the 40th anniversary logo with the years 1983–2023 on the front side and the Dubai Duty Free logo on the reverse side. The special Swiss-made bars are limited to only 888.
The surprises continue with the Dubai Duty Free 40th Anniversary Surprise, where for just AED 40, one can join the promotion online to win an AED 40,000 Dubai Duty Free Gift Card. The promotion is running from 1st – 20th December, with tickets limited to only 1,000 per series.
Another exciting promotion to win Dhs. 40,000 Dubai Duty Free Gift Card is The Dubai Duty Free Shopping List radio promotion. From December 5th to December 20th, the radio promotion is airing across four radio shows on Dubai 92 FM. Each show is talking about the ‘Dubai Duty Free Shopping List’ and will put one item on the list or imaginary shopping cart every day. Listeners need to note all the items listed from each show and call the next day on the ‘Breakfast Show’ and name all four items listed in the DDF Shopping List of the previous day. If the lucky caller can name all four listed items, they will be included in the final draw to win the grand prize. A total of nine names of shortlisted listeners will be invited to the live draw at The Irish Village on December 20th, where the sole winner of Dhs. 40,000 worth of Dubai Duty-Free gif cards will be announced.
Dubai Duty Free employees also enjoy and stand a chance to win AED40,000 cash. With only 1000 tickets available, the staff can purchase a ticket for AED40.
On the anniversary day itself, 20th December, Dubai Duty Free will run a pre-Christmas treat of 25% OFF on a wide range of products which includes the tickets for its world famous Dubai Duty Free Millennium Millionaire and Finest Surprise promotions. The 25% off promotion applies to major categories including perfumes, cosmetics, liquor, watches, jewellery, confectionary, and leather goods, with the exception of certain categories such as gold, electronics, and select fashion brands and is open both in-stone and online.
Commenting on these anniversary promotions, Dubai Duty Free Executive Vice Chairman & CEO, Colm McLoughlin said, “We are. thrilled to bring these exciting promotions to celebrate our milestone 40th anniversary. We see this as our way of saying thank you to our customers, whether in person or online, for their continuous support to Dubai Duty Free for four decades.
“I think the big discount day on 20th December is going to create a fantastic atmosphere at Dubai Duty Free for the entire 24 hours, which will be enjoyed by our staff and customers,” added McLoughlin.
