By Muhammad Rafiq
DUBAI: Safarway, a leader in travel technology with a thriving user base of 3.5 million, proudly announces its venture into the Middle Eastern market.
This strategic expansion is poised to revolutionize travel for Arabic speakers, offering an unparalleled blend of convenience and exploration in discovering the region’s rich cultural and scenic diversity.
Addressing the growing travel interests of the Middle East’s dynamic population, Safarway’s user-centric platform, equipped with an array of comprehensive features, facilitates effortless planning, booking, and navigation of travels, enhancing the overall journey experience.
Paul Williams, Founder & CEO of Spearhead Creativity, takes the helm as Managing Director for the Middle East and Asian markets. His vast expertise in the travel sector is crucial for propelling Safarway’s growth. Williams states, “The travel industry is in a phase of rapid transformation, especially in the Middle East. Safarway’s app is designed not just to simplify travel but to reinvent it, offering customized experiences that align with each traveler’s unique preferences.”
Houda Naji, now appointed as Chief Marketing Officer (CMO), brings her extensive knowledge of the Middle Eastern market to Safarway. “The Middle East is a vibrant mosaic of cultures and traditions, and experiencing it should be as enriching as the destinations themselves,” says Naji. “Safarway’s intuitive app design and personalized features make discovering this fascinating region a delightful and effortless experience.”
Safarway’s expansion into the Middle East reflects its dedication to delivering tailored travel services and experiences for Arabic speakers. Positioned as the ultimate travel companion, Safarway offers personalized recommendations, streamlined booking processes, and the latest updates on travel guidelines and safety protocols.
“We are excited to bring Safarway’s innovative approach to the Middle East, a region celebrated for its stunning landscapes and rich cultural heritage,” says a Safarway spokesperson. “With the expertise of Paul Williams and Houda Naji, we are set to offer an unmatched travel experience in this vibrant market.”
This milestone in Safarway’s journey underscores its commitment to transforming the way people travel. Continuously innovating and responding to the changing needs of travelers, Safarway is dedicated to ensuring a memorable and smooth travel experience for its users.
