News Desk
DUBAI: From 1 February onwards, Emirates is launching an innovatively designed, complimentary inflight loungewear set for Business Class customers including a relaxed cowl neck top and drawstring pants, comfortable slippers, and a matching eye mask. The luxurious loungewear is designed to be the ideal ‘flight fit’ – perfect for sleeping in, but also suitable to wear for a social drink at the A380 onboard lounge, or as a casual outfit that takes you from aircraft to arrivals in style.
Emirates’ Business Class Loungewear is composed of a super soft premium modal material, which customers find lightweight and breathable. Designed to reflect contemporary athleisure trends, the cozy fabric is in a relaxing shade of light blue, available in two sizes. The botanic fibres and jersey knit style means the loungewear has an elegant drape that flatters various body types, ensuring soft and stretchy comfort above the clouds. Presented in a complementary drawstring pouch, each set contains an adjustable loungewear top and pants, a pair of warm slippers and an eye mask.
Emirates Business Class customers will be offered the loungewear set upon boarding so they can change at their leisure and maximise comfort for the full duration of the flight. On flights of 9 hours or more, Business Class customers will receive the full set with loungewear top and pants, slippers and eye mask, while on flights that have a duration of 2 hours and 30 minutes, customers will receive complimentary slippers and eye mask sets.
The launch of Business Class Loungewear forms part of Emirates’ ongoing investment into elevating customer experience, ensuring customers in all classes ‘fly better’. Recent investments have included a huge retrofit project of 120 aircraft with upgraded cabin interiors, creative new menus and new high-quality ingredients, exclusive champagne partnerships, a new hospitality programme for Emirates cabin crew, live TV onboard amidst a vast library of inflight entertainment, complimentary Wi-Fi attainable for all customers, luxurious amenity kits and a world-class wine list. The multimillion dollar investment into Business Class loungewear has been in development for more than a year, designed in-house by the Emirates team to be best-in-class for comfort, style and reusability. During the trial period on routes to and from New York and Boston, customers shared highly positive feedback on the loungewear, with sets being taken home by customers to be worn again.
