DUBAI: In the heart of Zabeel Park, Dubai, during the vibrant celebration of Jashn e Rekhta, Salman Pareekh was spotted, the visionary founder of Manto, Pakistan’s fastest-growing fashion brand. Manto, now with a global presence in GCC countries and the United Kingdom, is reshaping the retail landscape in Pakistan by blending community and culturally driven experiences.
Salman Pareekh’s inspiration for Manto initiated four years ago when he carved out a tiny section in his wardrobe dedicated to daily wear. The comfort and ageless appeal of the Lucknowi Kurta Pyjama sparked Manto’s quest..
“I wanted apparel & accessories that were basic but not boring, suitable for both perfect and not-so-perfect moments – clothes for real life,” Salman shared at the event. Manto focuses on creating products that not only look good and classy but also offer a practical and comfortable experience. The brand aspires to include creative art into its collections, viewing “art” as the spirit of Wear Manto.
Unlike fast fashion, Manto’s philosophy revolves around enduring pieces. Salman Pareekh emphasized, “Art is supposed to last forever, not just for a couple of days.” The brand encourages a mindful approach to consumption – fewer items, less confusion, and a commitment to timeless style.
Currently, Manto boasts an outlet in Lahore, with a new one is set to open in Karachi next week. The brand has garnered appreciation in Dubai, hinting at potential expansion in the bustling city. Salman Pareekh’s vision for Manto goes beyond fleeting trends, ensuring that basic collections remain available while introducing occasional accessories and limited editions to breathe life into the timeless basics. As Manto gains momentum, its commitment to inspiring and exciting consumers remains unwavering, advocating for a philosophy of consuming less and confusing less.
