News Desk
DUBAI: As part of its participation in the Arabian Travel Market 2024, Sri Lanka Tourism Promotion Bureau (SLTPB) is set to hold a Press Conference on 7th of May 2024 at 2:00 PM, at the Al Ain Suite B, Mezzanine Floor, Hall 3, World Trade Centre, featuring Mr. Harin Fernando, the esteemed Tourism Minister of Sri Lanka, and a delegation of SLTPB officials and partners.
With an impressive delegation of 60 companies, destination management companies (DMCs), tour operators, and hotel partners, Sri Lanka Tourism is leveraging the vibrant atmosphere of the Arabian Travel Market to introduce its captivating new slogan “Sri Lanka you’ll come back for more”. Spearheaded by Tourism Minister Mr. Harin Fernando, Sri Lanka is eager to showcase its innovative and forward-thinking approach to tourism, embodying the spirit of the new slogan.
During the press conference, Minister Fernando will provide insights into the inspiration behind the new slogan, which encapsulates the promise of unforgettable experiences that await middle eastern travellers in Sri Lanka. The delegation will also highlight how this new slogan reflects the Sri Lanka’s commitment to fostering innovation, empowering entrepreneurship, and championing sustainability in its tourism practices.
Renowned for its rich cultural heritage, stunning landscapes, and unparalleled hospitality, Sri Lanka invites middle eastern travellers to discover why “Sri lanka you’ll come back for more”. This new slogan reflects the nation’s dedication to providing immersive and enriching experiences that leave a lasting impression to their Arabian visitors. From eco-friendly accommodations to community-based tourism initiatives, Sri Lanka continues to lead the way in promoting sustainable growth while preserving its natural and cultural treasures.
In addition to the unveiling of the new slogan, Sri Lanka Tourism will engage in various activities and networking opportunities throughout the Arabian Travel Market. Visitors to the Sri Lanka Pavilion will have the opportunity to explore the country’s diverse tourism offerings and interact with representatives from Sri Lanka Tourism and its partners.
As Sri Lanka continues to position itself as a preferred destination for Middle East travellers, the unveiling of the new slogan at the Arabian Travel Market emphasizes the Sri Lanka Tourism’s commitment to innovation and excellence in tourism.
For further details regarding Sri Lanka’s vibrant tourism sector and its participation in the Arabian Travel Market 2024 we invite you to visit the Sri Lanka stand at AS8110.
