By Rafiq Vayani
DUBAI: Emirates has signed a Memorandum of Understanding (MoU) on the first day of Arabian Travel Market (ATM) with Tourism Malaysia. These agreements demonstrate the airline’s commitment to entice more travellers across its network of more than 140 destinations to experience the sights, culture and attractions of each destination, in addition to supporting travel opportunities for local UAE companies and SMEs.
Emirates and Tourism Malaysia will work to promote tourism and boost visitor traffic into Malaysia from the airline’s global network. The MoU was signed by Orhan Abbas, Senior Vice President, Commercial Operations, Far East and Datuk (Dr.) Yasmin Mahmood, Chairman of Tourism Malaysia in the presence of Nabil Sultan, Emirates Executive Vice President, Passenger Sales & Country Management.
Through the strategic agreement, both parties will explore joint advertising and tactical campaigns and where viable, Emirates will facilitate familiarisation trips from key markets in the Gulf and the Middle East to Malaysia to generate awareness and demand.
rafiq@biztoday,news
