By Rafiq Vayani
DUBAI/MILAN: beOnd Airlines, the world’s first premium leisure airline, begins service today between Milan-Malpensa to Malé, Maldives.
“Customers in Milan want luxury options to the Maldives for them, their friends, and their families,” said Tero Taskila, CEO of beOnd. “Our goal has been to exceed every expectation of our customers from the moment they book with us until they arrive in the Maldives and enjoy one of the world’s most unique destinations, and return home. The reception for our offer from Milan has been excellent.”
Italian inspired and designed
The beOnd aircraft — a specially designed Airbus A319 in stunning dark charcoal and copper livery — incorporates many elements of Italian design. For example, the plush white leather seats feature leather from Poltrona Frau, a renowned furniture and automotive designer founded in 1912. The leather is full-grain and handmade by artisans at Poltrona Frau. The seats were designed by Optimares, a leading aircraft seat designer and manufacturer, also based in Italy.
“Partners like Poltrona Frau and Optimares were instrumental in the design of our luxurious cabin,” Taskila said. “They understood from the outset our vision for customer comfort. You can sense it when you board the aircraft — an all-white leather seat, debossed with the beOnd logo. It’s elegant and timeless — and handmade.”
The airline has debuted twice-weekly service from Milan-Malpensa to Malé, Maldives, on Wednesdays and Saturdays, providing discerning customers with unparalleled comfort and exclusivity between the cities.
“We wish to thank SEA Milan Airports and discerning members of the travel trade for their support leading up to the service launch,” Taskila said.
Today’s announcement follows beOnd’s announcement of fifth freedom flights between Zurich, Switzerland and Dubai, and receipt of a second aircraft, an Airbus A321 presently undergoing refurbishment.
