By Rafiq Vayani
DUBAI: Blue, Al-Futtaim Group’s lifestyle and rewards app that offers benefits from the widest range of brands, signed a partnership agreement with Emarat General Petroleum Corporation’s loyalty program, EmCan, facilitating higher rewards and double earnings for members of both programs.
Dany Karam, Chief Marketing and Partnerships Officer at Al-Futtaim Group – Blue, signed the agreement with Ali Khaled Zayed Al Falasi, Senior Vice President of Marketing at Emarat during a ceremony held at Al-Futtaim Group’s head offices in Festival Tower, Dubai.
The partnership is aimed at significantly increasing customer benefits and rewards for members of both Blue and EmCan in the UAE.
Dany Karam, Chief Marketing and Partnerships Officer at Al-Futtaim Group – Blue, said: “We are delighted to collaborate with Emarat, ensuring a higher reward potential for all our loyal members. By combining the benefits of both Blue and EmCan, we reiterate our commitment to doubling our lifestyle offerings for customers. This partnership signifies an exceptional milestone in our journey, and a beginning of a new chapter of strategic alliances across the region, as we expand our focus on strategic partnerships across all nine countries where Blue operates, showcasing our commitment to constantly elevate our lifestyle offerings for our customers.”
Under the agreement, two prominent Emirati brands are joining forces to offer double earnings for all members. With the combination of Al-Futtaim-Blue’s extensive offers, which provide numerous benefits, including 2-for-1 deals, discounts, point accumulation, and cashback across various sectors like fashion, dining, leisure, lifestyle, health and EmCan’s exclusive rewards and wide-reaching network of compelling choices.
Ali Khaled Zayed Al Falasi, Senior Vice President of Marketing at Emarat, said: “We are pleased to announce our partnership with Al-Futtaim-Blue, which is poised to enhance rewards for both EmCan and Blue members. The partnership echoes our commitment to bolstering customer satisfaction and aims to double the earning potential of our valued members. By combining the eclectic offerings by EmCan and Blue, we seek to provide best-in-class benefits across leading brands for our members in the UAE.”
Encompassing retail, automotive, dining, leisure, entertainment, wellness and more, Al- Futtaim-Blue offers a plethora of rewards. Similarly, EmCan opens up a world of limitless possibilities featuring special offers, greater savings, and grand prizes accessed across Emarat petrol stations’ services, including fuel, car wash, lube express and more.. Members will be able to obtain double rewards thanks to the partnership of these two Emirati homegrown brands.
