By Rafiq Vayani
DUBAI: Nutshell Group, a leading communications and public advocacy firm, is excited to unveil its strategic expansion into the Middle East. This significant development underscores Nutshell’s commitment to broadening its regional presence and strengthening economic and cultural ties within the region.
With over two decades of industry experience, Nutshell Group has been a pioneer in fostering impactful dialogue and collaboration across various sectors. Expanding into the Middle East marks a pivotal step in the firm’s journey toward establishing itself as a global leader in communications and strategic engagement.
The Middle East, with its vibrant economic landscape and strategic significance, offers a wealth of opportunities for Nutshell Group to extend its expertise in corporate communications and strategic advisory services. This expansion will enable the firm to support businesses and governments in the region by facilitating meaningful dialogue, embracing innovation, and forging strategic partnerships.
In a joint statement, Muhammad Azfar Ahsan, Chairman of Nutshell Group; Usman Yousuf, Director; and Rabia Ahmad, Director and CEO of Nutshell Group, expressed their enthusiasm about the expansion, saying: “Our entry into the Middle East market reflects our vision of connecting visionary minds and driving transformative change. We are eager to introduce our distinctive approach to communications in this dynamic region and look forward to building enduring relationships with our partners.”
As part of this strategic growth, Unaizah Saeed Ali has been appointed Chief Operating Officer for the Middle East, while Mehrunisa Azhar has been promoted to Chief Operating Officer for Pakistan.
As part of its commitment to excellence, Nutshell Group will work closely with local partners to deliver innovative solutions that drive growth, foster collaboration, and contribute to the region’s economic and social development.
