ABU DHABI: Maisour, a leading crowdfunding platform specialising in fractional ownership of Dubai real estate, Thursday announced a landmark collaboration with the International Indian Film Academy (IIFA) Awards as the investment partners for the highly anticipated IIFA Weekend & Awards 2024. This agreement, a first-of-its-kind in the 23-year history of the annual film awards ceremony, marks a significant milestone for Maisour and Meteora Group as they align themselves with one of the most prestigious global celebrations of Indian cinema. As part of the understanding, while Maisour will partner with both IIFA Utsavam and IIFA Awards this year, Meteora Developers, one of Dubai’s leading real estate developers will partner with IIFA Utsavam, the South India focused chapter of the annual IIFA Festival.
Praveen Sharma, Group CEO & Partner of Maisour & Meteora Group, expressed his excitement about the association, by saying: “This collaboration marks the start of a monumental chapter, especially for Maisour. As a crowdfunding platform for fractional ownership in Real Estate in Dubai, we are absolutely thrilled to have partnered with a global platform like IIFA that unites and celebrates the best of Indian cinema in what is a dazzling showcase of stardom. This highly anticipated cinematic extravaganza in Abu Dhabi sets the perfect stage for this partnership.”
The IIFA Festival 2024, taking place from September 27 to 29 at Yas Island, Abu Dhabi, promises to be a spectacular event. This year’s festival, held under the patronage of Sheikh Nahyan bin Mubarak Al Nahyan, and in partnership with the Department of Culture and Tourism – Abu Dhabi and Miral, will feature a dazzling line-up of events that includes the NEXA IIFA Utsavam Awards, the NEXA IIFA Awards, and Sobha IIFA Rocks.
“At Maisour, we champion creativity and innovation while making Real Estate investment in Dubai affordable in helping create a lasting legacy for millions, starting from AED 500, thus seamlessly resonating with the iconic positioning of the IIFA Awards. Together, we aim to elevate the fan engagement and offer them opportunities for investment and excellent returns,” added Sharma, who co-founded Meteora Developers with his Jordanian partner, Omar Al Amour, early last year before going on to carve a niche for themselves in the real estate market, selling out their first four projects – The East Crest, 7 Park Central, Vita Grande and Park Boulevard. “This collaboration represents a new chapter in Maisour’s mission to make real estate investment in Dubai more accessible and impactful through cutting-edge technology and a global platform,” Sharma added.
With Maisour’s involvement, the partnership highlights the intersection of cinematic brilliance and innovative real estate Investment opportunities, allowing fans and investors to experience and engage with both worlds.
This year’s IIFA Awards are happening on September 28 and will see superstar Shah Rukh Khan and filmmaker-producer Karan Johar share the stage as hosts. The awards night will see the who’s who of Indian cinema including Rekha, Shahid Kapoor, Vicky Kaushal, Prabhu Deva, Rana Daggubati, Raashi Khanna, Janhvi Kapoor and others, lighting up the stage with their electric performances.
