By Muhammad Rafiq
DUBAI/JOHOR BAHRU: Tourism Malaysia is thrilled to announce the launch of the Malaysia Midnight Sale 2024, in collaboration with Mastercard, Paradigm Mall Johor Bahru, and GCH Retail (Malaysia) Sdn. Bhd.
The first-ever Malaysia Midnight Sale will span four days, from 30th October 30 to 2nd November 2024, providing both local and foreign tourists with a unique opportunity to shop late into the night. Shoppers will get to enjoy exclusive deals, discounts, and special giveaways from participating retailers.
The event will kick off at Paradigm Mall Johor Bahru on 30th and 31st October 2024. Known as one of the largest shopping centers in southern Malaysia, Paradigm Mall is ideally located near Johor Bahru City and Singapore, making it a prime venue for this large-scale event.
From 1st to 2nd November 2024, the sale will extend to GCH Retail outlets around Johor Bahru, including Mercato Garden Square, Mercato Plaza Pelangi, and several Giant stores. Daily shopping hours start at 10:00 AM, with the biggest discounts of up to 80% available between 10:00 PM till midnight.
A variety of activities will cater to all age groups, including exhibitions featuring travel packages, live performances, hourly lucky draws, local fruit festivals, and children’s entertainment.
Additionally, 10 hotels around Johor Bahru, namely the Ramada Straits Johor, Trinidad Suites Johor, Shama Suasana Johor Bahru, Holiday Inn Johor Bahru, Opero Hotel Southkey Johor Bahru, Hyatt Place Johor Bahru, Holiday Villa Hotel Johor Bahru, Thistle Johor Bahru, Grand Paragon Johor Bahru, and Trove Johor Bahru, are offering room rates with discounts of up to 72%, encouraging tourists to extend their stay.
YBhg. Datuk Manoharan Periasamy, Director General of Tourism Malaysia, emphasised the importance of attracting tourists from Singapore, stating, “We hope this campaign will entice visitors from Singapore to extend their stay in Johor Bahru, supporting local businesses and contributing to the local economy.”
This initiative marks the beginning of the Malaysian Year-End Sale, which will run from 15th November 2024, to 1st January 2025, and is designed to support the Visit Malaysia Year 2026 campaign by invigorating the shopping tourism sector and attracting international visitors. The Malaysia Midnight Sale is expected to significantly boost tourism revenue, contributing to the national target of RM102.7 billion in 2024, surpassing pre-pandemic figures.
