News Desk
DUBAI: The 2024 Forbes Middle East Medical Tourism and Wellness Summit, held at the iconic Jumeirah Beach Hotel, celebrated its final day with an inspiring series of discussions and exhibitions dedicated to the future of health, longevity, and wellness innovation. Among the standout participants was Imunika, a South Korean wellness coffee brand making its much-anticipated debut in the wellness sector, following its successful exhibition at the 2024 World of Coffee Dubai.
Imunika took center stage during Stree F&B’s panel session, Slow Brewing Coffee, led by Stree F&B’s Head of Hospitality, Fatima Lebdar, where the art of mindful brewing was explored in depth. Guests experienced firsthand how coffee can be transformed from a daily habit into a health-focused ritual. Imunika’s flagship product, an adaptogenic mushroom-fermented specialty coffee, was highlighted as a groundbreaking innovation that delivers exceptional taste and benefits without caffeine discomforts – all in a genuine whole bean brewing experience.
Speaking at the session, Imunika’s founder, Jinhu Park, emphasized the importance of aligning wellness in your morning coffee ritual. He shared, “In essence, wellness is the simple routine of self-love. For those who love coffee, Imunika offers a cup that loves you back.”
As a gift sponsor, Imunika left a lasting impression on attendees, who received the brand’s drip-bag gift set, which was recently selected as a semi-finalist in the Sprudge Design Awards. Feedback from Summit participants highlighted its smooth flavor profile and the absence of bitterness or harsh acidity—qualities that reflect Imunika’s commitment to offering the ideal first cup in the morning.
With Dubai positioning itself as a global hub for medical tourism and wellness, Imunika’s participation at this year’s Summit underscores its dedication to introducing innovative products that inspire healthier, more mindful lifestyles. The South Korean brand looks forward to expanding its reach across the Middle East, offering coffee lovers a taste of wellness in every cup. Visit their website (www.imunika.com) for more information.
