Urooj Saeed, a passionate mompreneur and the creative force behind Homemade Wholesome, Karachi’s beloved baking sensation. Since 2015, Urooj has been delighting palates with her signature brownies and treats, turning her home-based venture into a thriving business.
As a mother of three, Urooj expertly balances family life with entrepreneurial pursuits. Her journey serves as an inspiration to fellow parents, demonstrating that with determination and hard work, anyone can achieve success.
Homemade Wholesome’s claim to fame?
The pioneer of irresistible Orange and Strawberry chocolate Fudge Brownies, sought after by foodies city-wide. These showstoppers have consistently sold out at every Crafter’s Guild event, solidifying Urooj’s reputation as the “Brownie Queen” of Karachi.
Over the years, Urooj’s dedication to quality, love for baking, and commitment to customer satisfaction have earned Homemade Wholesome a loyal following.
Urooj’s entrepreneurial spirit extends beyond her business. She founded Mompreneurs Pakistan, a vibrant community empowering mothers to turn their passions into successful ventures. Through Homemade Wholesome and Mompreneurs Pakistan, Urooj inspires others to pursue their dreams.
Join Urooj on her inspiring journey, indulging in Homemade Wholesome’s scrumptious treats and embracing the spirit of entrepreneurship.
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