Web Desk
DUBAI: Be Athletica, your everyday essential athleisure brand, proudly announces its debut collection now available in the UAE and GCC, bringing a fresh perspective to fashion and functionality. Be Athletica stands out as a pioneer in timeless staples by combining style with everyday practicality. Their first collection was 100% manufactured locally in the UAE, using pre-loved fabric. All their pieces are limited as their next collection features completely new stock of fabric and designs. Inspired by the modern woman’s dynamic lifestyle, Be Athletica sets a new standard for ‘everyday, everywhere’ apparel, offering pieces perfect for both fitness enthusiasts and style mavens.
Be Athletica’s collection is completely made from pre-loved, eco-friendly materials, including recycled fabrics and organic cotton, which support environmental sustainability while providing ultimate comfort and style. The launch of this collection in the UAE aims to redefine the athleisure wear market, offering stylish, versatile, and sustainable clothing options for those who value both aesthetics and ethical manufacturing practices. They pride themselves for putting supply chain transparency at the forefront of their values.
“Functional designs aren’t just features of our products; they are the core of our philosophy,” says Gauri Sarma, Founder of Be Athletica. “With Be Athletica, we are introducing a collection that not only complements the busy lifestyle of the modern woman but also does so in a mindful way. We’re excited to bring forward our unique blend of fashion-forward, yet supply chain transparent collection to the UAE, where the demand for design-led, responsible fashion is rapidly growing.”
What sets Be Athletica apart is its commitment to create timeless designs that will last for years in your wardrobe, making it a long-term sustainable choice for the fitness enthusiasts, jet-setters or style-conscious consumers who are looking to have high-quality pieces as part of their everyday wardrobe. With benefits like increased comfort, enhanced durability, and improved performance, Be Athletica is poised to become a staple for those who prioritize a wardrobe that effortlessly caters to their lifestyle.
Their debut collection boasts 4 categories – the ‘Core and Stretch’ was designed for everyday activewear, the ‘Elevated Essentials’ range which are buttery-soft neutral co-ord sets, ‘the Be Athletica Collective’ inspired by varsity-inspired oversized fits and accessories offering a range of totes, hats and socks.
As Be Athletica makes its mark in the UAE, it arrives at a time when the local fashion and wellness industries are flourishing, with consumers increasingly looking for products that deliver tangible benefits and align with their values.
Be Athletica’s latest collection can be explored and purchased online at beathletica.com and ships across the GCC.
