By Rafiq Vayani
DUBAI: Silicon Central Mall, one of Dubai’s premier shopping and lifestyle destinations, transforms its retail landscape with the introduction of globally renowned brands by Apparel Group. Strengthening its position as a key player in Dubai’s evolving shopping scene, the mall unveils an exciting mix of fashion, lifestyle, and dining brands, offering visitors an unmatched shopping experience.
As part of its continued expansion, Silicon Central Mall welcomes a diverse range of prestigious global brands, reinforcing its reputation as a dynamic retail hub. Recent openings, in collaboration with the Apparel Group, include R&B, offers quality fashion for the whole family at great value, including apparel, footwear, accessories, cosmetics, and home essentials., and Skechers, Aldo, Crocs, Aldo Accessories, Nine West, Rituals, Steve Madden, Beverly Hills Polo Club.
Other highlights that are soon to open its own retail outlets include: LC Waikiki, New Yorker Ardene, Off Price, Athletes Co, Levis and Go Colors. Complementing the retail offerings are popular F&B brands such as Cold Stone Creamery, Firehouse Sub and Tim Hortons.
Beyond retail, Silicon Central Mall will be adding to the fun with its new entertainment offerings with the introduction of Fabyland, a 60,000 sqm Family Entertainment Centre (FEC), and Total Ninja, an adrenaline-charged adventure park.
In line with the expansion, Line Investments is proud to launch the LAKA Gift Card, accepted by over 4,000 brands across 19 malls throughout the UAE. The gifting choice offers benefits, including personalized video messages through QR code and flexible denominations, making it the perfect gift for any occasion. In addition to these benefits, the card is completely complimentary, with no additional charges involved. It is available at customer service desks across participating malls.
Shirazul Haq Khan, Mall Manager, Silicon Central Mall, said, “We are proud to partner with Apparel Group to introduce a distinguished portfolio of world-class brands to Silicon Central Mall, further enriching our retail landscape. This collaboration underscores our commitment to continually enhancing the shopping experience by offering greater variety and exclusive brand choices to our valued customers. Additionally, the launch of the LAKA Gift Card reflects our dedication to innovation and convenience, providing a seamless and flexible shopping solution that aligns with our customer-centric approach.” & Mr. Navaneeth Sudhakaran, General Manager of Line Investments & Property, Dubai & Northern Emirates, added, “At Silicon Central Mall we are consistently looking for ways to redefine and enhance the retail experience we offer to the region. By blending premium brands with a thoughtfully curated mix of dining, entertainment, and leisure options, we go beyond shopping, to offer a complete lifestyle destination. With every new partnership and addition, like Apparel Group’s prestigious portfolio, we continue to build on our promise to offer something truly exceptional.”
Silicon Central Mall invites all customers to join them and be a part of Dubai’s ultimate shopping destination.
rafiq@biztoday.news
