DUBAI: Introducing a new way to purchase sports cars, Porsche Centre Dubai, Al Nabooda Automobiles yesterday launched an online sales platform that enables the purchase of a Porsche at the click of a button. Prospective customers in the United Arab Emirates (UAE) are now the first in the world to have the possibility of buying a brand new or pre-owned model from the Stuttgart-based manufacturer online.
The new platform is the latest development in Porsche’s customer-centric multi-channel strategy, which has seen the brand and its partners introduce a range of innovative retail formats. This includes Porsche Studios and pop-ups aimed at enhancing the purchase journey and experience.
Commenting on the launch of the online sales portal, K. Rajaram, Chief Executive Officer, Porsche Importer Dubai and Northern Emirates, Al Nabooda Automobiles LLC, said: “We are always working on innovative solutions that meet the needs of our customers. As such, we are delighted to be the first Porsche Centre in the world to offer a truly integrated platform that gives the UAE public choice when buying a Porsche. Our anytime, anywhere approach, means that customers can tailor their journey to owning a Porsche, without constraints such as time or location. Convenience and ease are the driving factors of this platform. No longer is there a standardised approach because an individual can learn about, view, test drive and buy a Porsche in the order that suits them best. This especially enables us to offer peace of mind to those who are at the crucial stage of buying the sports car of their dreams.”
Replicating the traditional purchase decision-making process, the online sales platform guides prospective customers through key stages. Starting with the consideration phase, the website gives visitors access to real-time stock information, images and specifications on new and pre-owned cars that are currently available at the showrooms. For those who may have already visited the Porsche Centre and have decided on which model they wish to buy, it offers them the opportunity to secure their sports car of choice with a deposit.
The launch of Porsche Centre Dubai’s online sales platform comes during a year that will see the Stuttgart-based sports car manufacturer offer its most diverse range of models, including the arrival of the brand’s most iconic model line, the 911. Featuring the completely redeveloped Carrera S and 4S, the eight generation of Porsche’s rear-engine, two-door sports car will be available in showrooms across the UAE from June onwards. Its new flat-six turbocharged engine is now more powerful than ever before, resulting in a performance output of 450 hp. The new 911’s silhouette remains distinctive with an exterior design that draws on its earlier generations, making it familiar and yet undoubtedly new.
Alongside access to new cars, the Porsche online sales platform also enables customers to view and purchase pre-owned sports cars from the brand’s five main model lines. The vehicles listed have been inspected in compliance with Porsche’s stringent 111-point checklist, which guarantees buyers peace of mind.
Porsche Centre Dubai’s online sales platform is now live, for more information, visit porschedubai.com. News Desk
