By Rafiq Vayani
KARACHI: Careem launches its delivery app called Careem NOW in Karachi, starting with food delivery and expanding to other delivery services soon. The app will provide customers with a seamless experience and multiple cuisine options depending on their budget.
Careem NOW, already operational in Dubai, Amman, Jeddah, Riyadh, Dammam and Makkah – will initially cover the Defence Housing Authority (DHA) and Clifton areas of Karachi and soon expand to the remainder of the city.
The food delivery market in the region Careem operates in is predicted to grow to around $25 billion by 2022. C areem already has over 33 million customers on its platform and an existing logistics infrastructure through its ride hailing platform, allowing the service to scale quickly and match potential demand. Careem is set to invest over $150 million in Careem NOW, reflecting our level of commitment in creating a first-class delivery service.
Launch partners in Karachi include global brands like Subway, Baskin Robbins, Esquires Coffee, local favorites like OPTP, Broadway Pizza, Burger Lab, Easy, Juicy Lucy, Chatterbox Cafe, Hobnob and upscale dining offerings like Cafe Aylanto, Fuschia, Koel Cafe, Tao and hidden gems such as 2 Guys 1 Grill and Yoshis! Additional outlets are being added every week, and to mark its launch Careem NOW is offering 50% off for all new customers.
Careem ride-hailing customers will be able to seamlessly log-in to the Careem NOW app with their existing Careem credentials. If they have a debit or credit card registered with Careem it will be automatically linked, as will any saved addresses from the Careem ride-hailing app. Furthermore, existing customers can also use Careem PAY (wallet) to make purchases on the Careem NOW app.
What makes the Careem NOW app different?
- The Careem NOW app promises a seamless end to end experience with real-time tracking of orders on an interactive map
- Customers can reach out to their Delivery Captains directly or call our dedicated Care Centres
- The app offers categorized collections that help customers discover new restaurants and cuisine options
Adeeb Warsi, Managing Director of Careem NOW, said, “ One of the largest cities in the region and a melting pot of different local, regional and international cuisines, Karachi is the perfect place to launch after successful launches in the UAE, Saudi Arabia and Jordan. Only 15 percent of the food delivery market in our region currently operates online, but Careem NOW can capture and grow this market by enabling users to order from a wide range of restaurants easily with door-to-door delivery.”
Customers are expecting a smoother and broader service than ever before. The idea of having to call up a restaurant and read out a list of items, and hope it’s all written down correctly, are increasingly over – ordering by app is how the industry is moving. Younger customers are driving digital ordering – which in the US is growing three times faster than dine-in traffic – and it’s a trend we believe is coming here.”
