By Rafiq Vayani
DUBAI: The Arab Fashion Council is proud to announce Etihad Airways as the official airline partner of Arab Fashion Week, which is set to take place at Dubai Design District (d3) this October.
Arab Fashion Week (AFW) is the official fashion week in the Middle East and one of the main fashion weeks in the global fashion calendar. By partnering with AFW, Etihad Airways is fostering the growth of the creative scene in the region and in particular the United Arab Emirates. Etihad Airways is set to fly in key celebrities, media and buyers through the AFC guest programme which celebrates the return of physical events.
Fashion industry players and guests invited to attend Arab Fashion Week will receive special fares and tailor-made promotional offers with Etihad, fashion news, exclusive access to partner promotions, as well as being eligible for invitations to special fashion events, including Fashion Week in Dubai.
Amina Taher, Vice President Brand, Marketing and Sponsorships, Etihad Airways, commenting on the partnership said: “We are excited to be partnering with Arab Fashion Week to support the growth of the fashion and creative scene in our home, the UAE. We’re proud to nurture the talent on our doorstep, while bringing the world to see what the UAE fashion scene has to offer. As an airline with a network spanning the world’s fashion capitals from London, Paris and Milan, to New York, Mumbai and Sydney, we are perfectly placed to unite the world’s fashion industry.”
Mohammed Aqra, Chief Strategy Officer, Arab Fashion Council stated: “We’re thrilled to partner with Etihad Airways, which helps our industry connect with main players from the world’s fashion capitals to the UAE, with a main focus on flying international media and buyers.”
