News Desk
DUBAI: As childhood obesity continues to escalate in the UAE, with a recent survey conducted by the Ministry of Health and Prevention in collaboration with the Ministry of Education and Abu Dhabi Public Health Centre, showing that 46% of children were physically less active than before the COVID-19 pandemic, Indian children’s food startup Slurrp Farm is all set to expand its footprint in the region and bring healthy, yummy, and natural snack and mealtime options for young children and their parents.
Started in India in 2016, Slurrp Farm was born when co-founders Meghana Narayan and Shauravi Malik become mothers themselves and noticed a sizeable gap in the children’s food market. Unable to find high quality, nutritious food options for their children, the duo took matters into their own hands – extensive market research, R&D and some introspection showed them that the answers lay in their grandmothers’ kitchens. They dug deep into recipes their grandmothers favoured and revisited superfood ingredients such as millets and found ways to make them tasty.
Since the start of operations into the UAE in August 2021, Slurrp Farm has already achieved much on its journey to educate, inspire, provide healthier choices and make a difference to parents and childrenacross the region. Having recently won the Amazon Global Selling Propel Start-up Accelerator, Slurrp Farm is poised for growth with the UAE playing a key role in the brand’s growth journey.
- Slurrp Farm will invest AED 1,000,000 over the next 12 months in the region. The majority of this will be directed towards marketing and branding activities to increase brand reach as well as hiring local talent
- With 14 SKUs currently available in the region, the brand has plans to increase to 30+ in the coming months
- Slurrp Farm’s top selling item in the UAE is the flavoured puffs, perfect for on-the-go snacks and packed lunches
- Slurrp Farm products are now available in 7 key online and offline outlets including Kibsons, Mumzworld, Noon, Amazon UAE, Spinneys, Waitrose and BiOrganic with plans to grow 30-40% in 2022
- Slurrp Farm is committed to being a force for good and focused on building a business that has a positive impact on the planet. This belief drives everything the brand does, from the choice of climate smart grains such as millets which form the core of the product portfolio to the packaging choices, with every Slurrp Farm pouch being fully recyclable
Speaking about the brand’s expansion in the UAE, Slurrp Farm co-founders, Meghana Narayan and Shauravi Malik said, “The UAE’s efforts and consistent contribution across all sectors, whether it is business, technology, education has been unmatched. The UAE has achieved significant milestones over the years and is certainly poised for more phenomenal growth. Moreover, the increasing economic opportunities in the region have given rise to a number of families from across the world making it their home – this increasing population is a key driver for the baby and children’s food market. Added to this is the universal concern of parents to feed their children food which is nutritious and wholesome, while at the same time convenient for them to prepare in the midst of their busy schedules. We are proud to be retailing in the country and look forward to growing our presence here as the nation itself goes from strength to strength.”
For more information, please visit https://slurrpfarm.com/ and stay up to date on social media at https://www.instagram.com/slurrpfarm/.
