Home Business & Finance du honors the 50th UAE National Day with lyrical video

du honors the 50th UAE National Day with lyrical video

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On the occasion of the 50th UAE National Day, du, from Emirates Integrated Telecommunications Company (EITC), has joined the Emirati community in celebrating the historic milestone, paying tribute to the nation’s achievements and advancement with a special tribute video. Designed to convey the unanimous feelings of pride, ambition, security, and safety felt across the nation ever since the formation of Union, the leading telco provider’s “Under your legacy we thrive” lyrical video honours the UAE’s storied success. Moreover, the lyrics convey an extra sense of optimism and excitement as the nation embarks on a new chapter over the next five decades. The video clip premiere will take place on  December1st, live on Dubai TV.

Fahad Al Hassawi

Fahad Al Hassawi, CEO, EITC, said: “As a leading national organisation that continues making key contributions to the UAE’s sustained development, du is proud to mark this monumental event by coming together not only with our personnel and those we work alongside, but the entire UAE. Such is the importance of UAE National Day this time around, we have designed our 50 Years of Patronage video to remember, reflect, and further inspire as move forward, together. Our shared journey since 1971 has been one of prosperity and progression led by innovation, transparency, and togetherness. And now, it is our collective responsibility to come together as we have always done, so we can build on these foundations and secure the future for our country that we all envisage.”

Under the direction of the wise leadership, the past 50 years have seen the UAE record an impressive series of economic, cultural, urban, and scientific achievements leading to the present day, where the wider international community is visiting the country as part of Expo 2020 Dubai. As celebrations transcend the nation on the 50th UAE National Day, attentions now turn to the UAE Centennial Plan 2071, with du fully committed to helping the future-focused government further build a diversified knowledge economy and happy, cohesive society by driving the technology and innovation agendas to greater heights.

As an additional customer-centric contribution to the National Day celebrations, du has announced that several consumer and enterprise offers will also be available for customers. For consumers, the offers include postpaid, prepaid, home video on demand (VoD), and home internet speed boost. Meanwhile, enterprise customers can enjoy offers on new smartphone plans and mobile data incentives for both prepaid and postpaid customers. More information on National Day offers can be found on the du website.

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