Emasala Simply South, the first ever trilingual movie channel, will premier across the UAE at 12 pm on 30 September 2022. The channel is owned and operated by evision, the media & entertainment arm of e& life.
Through evision’s partnership with Simply South, the largest online streaming platform with exclusively South Indian content, an exclusive channel will be launched, showcasing the best and latest movies in three languages – Tamil, Malayalam and Telugu – as early as 4 weeks from the theatrical release.
The launch of Emasala Simply South comes at a time when the popularity of South Indian films is at an all-time high, owing to their realistic storytelling and relatable star cast. With the launch of Emasala Simply South, evision aims to make the channel the new home of South Indian movies. Emasala Simply South comes as a great compliment to Emasala flagship channel (CH NO 666), which focuses more on Hindi movies.
Olivier Bramly, CEO of evision, said: “evision is all about bringing the best in entertainment to the region, and we are very proud to be launching this new South Indian channel catering to the huge appetite for Indian content with the large population from the subcontinent in the Middle East and UAE.
“Currently, a large subscriber base of eLife TV in the UAE is from the Indian subcontinent, and the vast majority of those are from the South of India, mainly watching Malayalam, Tamil, Telugu and Kannada content. The partnership with Simply South will give our viewers a flavour of the best and latest content from the greatest in the film industry. This is in line with our commitment to elevating the customer experience so that our viewers have the best content to watch anytime and anywhere.”
Anish Wadhwa, Founder of Simply South, said: “We are honoured to collaborate with evision and bring unparalleled entertainment to the Indian diaspora. With its colossal offering of the latest films, we are confident that Emasala Simply South will revolutionise the at-home movie watching experience for all its viewers.”
The channel will focus on Tamil movies five days a week, with Malayalam on Saturdays and Telugu on Tuesdays. Emasala Simply South will be part of evision’s fully owned channel portfolio, which currently includes emasala, Criclife 1, Criclife 2, CricLife Max and ejunior.
Emasala Simply South is available on Channel 667 on eLife TV. Simply South is also available as a branded SVOD offering on eLife and Switch TV.
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