DUBAI: In a world where fashion is evolving, staying on top of the latest trends can be part of everyday life. And in this evolving world, the abaya has become more than a religious garment, now also making a cultural fashion statement by its wearer. Persil, a global pioneer in laundry care, has launched a new product, Persil Abaya Shampoo Color Renew,to cater to the needs of fashion-forward individuals who embrace the beauty of colored abayas. As the first-ever laundry detergent designed specifically for colored abayas, it rejuvenates and revives the vibrancy of abayas with every wash.
The laundry care industry in the GCC has witnessed considerable growth in recent years, driven by rising demand for specialized products tailored to local preferences and cultural needs. Persil, known for its commitment to innovation, has been at the forefront, consistently delivering breakthrough solutions to enhance their customers’ laundry experience. Persil is just one of Henkel’s diverse portfolio of brands, with the German multinational company now being a leader in innovation and sustainability throughout its wide range of products and brands.
The abaya holds great significance in the region’s cultural heritage, representing grace and modesty. As abaya fashions have evolved over time, more women are confidently embracing stylish and colorful abayas. However, despite increasing popularity, abayas can lose their vibrant color and appear dull and faded after repeated washing with regular laundry care products. The team at Persil listened closely to the needs of their consumers and created a solution to maintain the beautiful originality of these cultural garments.
Persil’s Abaya Shampoo Color Renew is the first laundry detergent specifically designed for colored abayas. The rich formula not only gently cleans but revitalizes the colored abaya’s beautiful colors and fibers, infusing them with renewed luminosity and vibrancy with every wash. Thanks to Persil, consumers can now enter a new rejuvenated era, with abayas looking as vibrant and beautiful as they did on their first wear.
Persil is dedicated to delivering breakthrough solutions to enhance their consumers’ laundry experience, and the Persil Abaya Shampoo Color Renew is a testament to that commitment. Its advanced rich formula consists of a combination of cutting-edge cleansing agents with fiber and color renewal technology, leading to extraordinary results.
What sets Persil Abaya Shampoo Color Renew apart from its competitors?
The Persil Abaya Shampoo Color Renew has emerged as a game-changer in the laundry care industry due to its remarkably rich care formula. By going beyond traditional cleaning to protect the essence of the abayas throughout the washing process, the formula offers a luxurious level of care for colored abayas, differentiating it from conventional laundry detergents.
- Color and Fiber Renewal: The Persil Abaya Shampoo Color Renew pushes the boundaries of innovation. It effectively restores vibrant colors and revitalizes even the roughest of fibers, ensuring that abayas retain their original beauty.
- Long-Lasting Fragrance: The detergent gives an enchanting, long-lasting fragrance to the abayas. The captivating scent lingers throughout the day, enhancing the beauty of the abaya.
- Gentle Cleansing: Persil’s advanced formula effortlessly removes stubborn dirt particles, ensuring the abaya remains clean and fresh.
“Placing our consumers needs at the center of what we do is instrumental to any new product innovation that Henkel brings to the GCC market”, said Tyrone Gracias, Category Head – Fabric Cleaning & Fabric Care, Henkel Consumer Brands GCC. “Persil’s dedication to excellence and ongoing pursuit of innovation is fundamental in the creation of ground-breaking products. After rigorous concept and product testing with our GCC consumers, it gives the Persil team immense pride to bring a breakthrough product like Persil Abaya Shampoo Color Renew to the market, so we can better serve our customers and revolutionize the abaya wash segment.”
The Persil Abaya Shampoo Color Renew will transform the laundry experience, ensuring colored abayas remain a stunning reflection of the wearer’s style and sophistication. Experience the revitalization of bright, fragrant, and beautiful colored abayas with the all-new Persil Abaya Shampoo Color Renew, available now from all leading retailers. Make a bold fashion statement that never fades.
