News Desk
DUBAI: The world’s leading Conversation Cloud, and Meta’s leading partner, Gupshup recently announced its remarkable expansion and widespread adoption in the GCC region.
Following a year of rapid growth, the company projects to triple its revenue from the region in the current year. With a 40% year-on-year increase, Gupshup’s FY24 estimated overall revenue stands at USD 300 million.
Gupshup’s expansion into the UAE is crucial, especially with the UAE Government’s ‘Dubai Universal Blueprint for Artificial Intelligence (AI)’ initiative. This blueprint aims to boost Dubai’s economy by AED 100 billion annually and increase productivity by 50% through advanced digital solutions.
Speaking at the first ever UAE ‘Gupshup Conversations Forum’ at JW Marriott Marquis, Dubai, Beerud Sheth, CEO of Gupshup said, “Our revenue projections underscore the value we bring to businesses in this dynamic market. We’re spearheading the discussion on how conversational cloud solutions can be leveraged to drive customer engagement and revenue growth. As the conversational market is poised to be the driver of growth, we advise regional brands to embrace this innovative technology as a catalyst for business transformation.
Gupshup introduced ‘Conversation Cloud,’ the latest addition to their service portfolio in the region, at the forum. Sheth further explained, “Gupshup Conversation Cloud is a comprehensive suite of SaaS tools that creates meaningful end-to-end conversations between customers and brands. It conveys the brand message to customers while building two-way communication, increasing customer engagement and resulting in higher conversions.”
The GCC region has emerged as Gupshup’s third-largest market, trailing only India and Latin America. The company has cemented its presence in Dubai and has successfully expanded its operations to the Kingdom of Saudi Arabia, the Kingdom of Bahrain, the State of Qatar, and the State of Kuwait. All over the world, Gupshup serves more than 45,000 customers, sending at least 10 billion messages per month translated into more than 100 languages.
Gupshup employs a unified API to streamline business processes across a diverse array of over 30 channels, encompassing WhatsApp, Instagram, Viber, Telegram, voice, SMS, web, and app platforms, among others. Additionally, the company has introduced ACE LLM- a domain-specific, fine-tuned large language model purpose-built for business conversations As Gupshup has earned the trust of leading brands in the UAE, including Abu Dhabi Commercial Bank (ADCB), Emaar, Talabat, Bayut, Lulu Exchange, Apparel Group, Sharaf DG, and Qatar Islamic Bank, these industry giants have chosen to partner with the company to amplify customer engagement through groundbreaking conversational experiences.
As Gupshup continues to lead the conversation cloud market, it remains focused on its mission to revolutionize customer communication and foster deeper, more meaningful interactions between brands and consumers.
