News Desk
DUBAI/KUALA LUMPUR: The activities of the “MIHAS@Dubai” Halal Food Expo will be at Dubai World Trade Centre, while the Malaysia External Trade Development Authority “MATRADE”, the organizer of the event, aims to achieve export sales worth USD250 million during the incoming expo.
During MIHAS@Dubai, MATRADE will organise an International Sourcing Programme (INSP) involving 120 buyers from all over the world, including premium buyers identified by MATRADE Offices in Dubai, Doha and Jeddah.
The Chairman of MATRADE Dato’ Seri Reezal Merican Naina Merican said:”MIHAS@Dubai will be the first international event overseas with the largest Malaysian companies’ participation led by MATRADE. “MIHAS@Dubai is poised to capitalise on the vast potential of the halal market in the Middle East, further solidifying its status as a globally recognised trade show. Additionally, the event plays a key role in positioning Malaysia as a leading figure in the international halal landscape,” he added”.
Companies participating in MIHAS@Dubai are involved in sectors such as food and beverage, beauty, agriculture and environment, Muslim friendly travel, franchise, Islamic finance as well as halal logistics.
Dato’ Seri Reezal Merican also highlighted that Malaysia’s longstanding leadership in the halal industry is bolstered by various government initiatives, including research advancements and the development of robust infrastructure, which have fostered the industry’s growth.
Echoing the Chairman’s statement, Datuk Mohd Mustafa Abdul Aziz, Chief Executive Officer of MATRADE, noted that MIHAS@Dubai would be a stepping stone for MATRADE to strengthen the effort to internationalise MIHAS, especially in the Middle East.
“This move aligns with the practice of other renowned international exhibitions held outside their home countries, reflecting MATRADE’s unwavering commitment to excellence in the halal industry”, he added.
The halal trade expo Dubai will host the largest and most diverse range of halal products and services, The global halal economy is projector of hit $5 trillion by 2030, with the Middle East alone contributing over $200 billion, comprising 10% of the market.
With the launch of the world’s largest showcase for Halal product, Mihas@Dubai will be the gateway for the global halal trade for business catering to the Islamic and halal consumer markets.
From food & beverage, cosmetics, halal ingredients, finance, logistics to digital, the halal trade expo Dubai will cover the entire spectrum of Islamic lifestyle demands.
Dubai’s strategic location in the Middle East, presents it with excellent connectivity to major cities in the region, added Datuk Mohd Mustafa. “This will provide Malaysian exporters access to diverse regions namely the Middle East, North Africa and South Asia,” he said.
MIHAS, or the Malaysia International Halal Showcase was incepted in 2004 and has since become an event for local and foreign businesses in the Halal trade to thrive and contribute significantly to the global halal economy.
The recently concluded 20th edition of MIHAS in Kuala Lumpur, had attracted over 43,000 trade visitors, resulting in a total immediate and negotiated trade value of USD1billion of MIHAS KL 2024.
